4 Email Marketing Practices Healthcare Marketers Can Implement in 2018
Website design By BotEap.comReaping the benefits of email is only possible when you know how to use it and when to use it. Generic emails sent to all the customers on your list will get you nowhere. That’s a fact, so even in 2018, the importance of personalized and targeted email campaigns will remain for the B2B and B2C industry.
Website design By BotEap.comUntil now, all the industry experts have talked about the tips or guidelines on how to create a compelling email marketing campaign in different ways and on various platforms. But, only a few have shared the grim reality that many email marketers are unaware of. Email marketing is not just about creating an email with a catchy subject line, unique content, and an attractive template design. Instead, it’s more about addressing your needs from the comfort and privacy of your inbox.
Website design By BotEap.comHere are four best practices that can put your healthcare email campaigns on the right track in 2018.
Website design By BotEap.comThink from the reader’s point of view
Website design By BotEap.comBefore ushering in your target audience’s inbox with high-frequency messages, consider the fact that their inboxes may already be full of emails from other healthcare providers. It adds to their problem as they are already tired of receiving numerous promotional emails for the past few months. Take some time and think, what if the same thing happened to you, how would you feel? You would be irritated, right?
Website design By BotEap.comThe same emotions also run through the mind of the reader. Don’t forget that your readers are patients, healthcare professionals, and medical executives. Sending emails often enough can compel your subscribers as doctors, nurses, C-level executives, and other medical specialists who are busy providing quality care to unsubscribe.
Website design By BotEap.comFirst, give them time to clean out their cluttered inbox and make room for new emails to arrive. Sending messages to cluttered inbox will not help you as your emails will get lost in such environment. Think and act smart, while respecting your readers’ privacy, time, and availability to campaign. By doing so, you will only end up damaging your brand reputation and customer trust.
Website design By BotEap.comOffer value before asking for business
Website design By BotEap.comOf course, you are here to get more visitors for your medical practice or buyers for your medical devices and equipment. But in the name of commercial communication, you can’t lower yourself to end up spoiling the impression of your brand among health customers. The rule has been the same over the years, and even in 2018, it will continue to prevail, but unfortunately only in the mind, as its application is hardly seen among healthcare email marketers. The logic is simple before asking subscribers to buy from you or compelling them to sign up for your service or newsletter, give them something valuable that encourages them to opt for your product. This can be done by offering a free download of a healthcare white paper or market guide, a discount coupon, a free trial, or a gift.
Website design By BotEap.comDon’t be too harsh with your marketing tricks, as sending too many emails or forcing potential customers to sign up for emails from your brand can get your emails marked as spam. Make sure you deliver value to your customers, and then expect the same in return.
Website design By BotEap.comCreate contextual content around the call to action
Website design By BotEap.comAsking customers too much in advance is not a good idea. Just be succinct in your CTA(s) and make sure you create helpful and inspiring email content so that it encourages your readers to click on the website link or fill out the inquiry form. as a sign of your interest in learning more. . Remember to create content based on the context that resonates with the needs of your potential customers, encouraging them to take action in favor of your health care business.
Website design By BotEap.comHave your Plan Ready
Website design By BotEap.comIt may seem too soon, but often having this thought delays your decision-making process in the moment of need. There is nothing wrong with being prepared. As the New Year has already begun, keeping your email marketing plans ready for the year is a smart move.
Website design By BotEap.comYet many medical marketers ignore the importance of having a to-do list on hand from the beginning of the year, preferring to tackle challenges as they come. But in this rapidly evolving healthcare industry where competition is increasing every day, waiting for opportunity is not a good idea. Marketers need to come up with a strong email strategy to make their presence felt amidst the chaos.
Website design By BotEap.comIt is true that one cannot predict things, but in the field of email marketing, your success depends on how well you anticipate future market trends and are equipped to address them.
Website design By BotEap.comMonitor metrics from the past year to review the performance of your healthcare email marketing campaigns, and based on that, assess what worked well and what didn’t for your medical practice or healthcare business. A look back is sure to help you succeed with your marketing campaign to healthcare professionals in the days to come.
Website design By BotEap.comThe last word
Website design By BotEap.comRing in the New Year with a bang and don’t forget to experiment with your marketing strategies. Be open to innovations and embrace advanced technologies and tools that can unlock the possibilities for your success.