5 Advertising Tricks for Startups to Grow Your Business Now

Website design By BotEap.comA common thread about startups is that most are pressed for time and money.

Website design By BotEap.comThey know they need to establish their brand, but they lack the significant funding of most established businesses.

Website design By BotEap.comMany try to get ahead in an attempt to pique the interest of journalists and secure media coverage.

Website design By BotEap.comThey understand that the longer it takes to create a name recognition, the longer it will take to generate sales and profitability, but they are not sure how to get the process going.

Website design By BotEap.comHere are five publicity stunts for startups to quickly attract the attention of newspapers, radio and television stations, and generate the publicity necessary for immediate growth.

Website design By BotEap.com# 1. Create a short summary that highlights what makes the company special and why it is different from other companies in the market.

Website design By BotEap.comA startup should avoid the standard press release if possible.

Website design By BotEap.comThe common mistake is to create the typical version and send it everywhere in the hope that something will stick.

Website design By BotEap.comInstead, depending on the type and scope of the business, offer an exclusive story to the media with lots of news “hooks”.

Website design By BotEap.comPoint out interesting details and publish your local business newspaper, daily newspaper, or television station announcing your business launch before it happens.

Website design By BotEap.comYou can put together an interesting summary with an eye-catching title. Journalists like to publish stories and are always on the lookout for new business they can write or talk about.

Website design By BotEap.comCompanies can always issue and distribute a standard press release later, after one or two major media outlets have published the story.

Website design By BotEap.com# 2. Develop a short quirky video for social media.

Website design By BotEap.comVideo, of course, is used a lot in today’s highly digitized world.

Website design By BotEap.comA video can humanize owners and team, and get people talking about it.

Website design By BotEap.comMany people also prefer to see something than read about it.

Website design By BotEap.comA video can help cover all the bases. It can represent some excitement and show aspects of business printing that you cannot deliver.

Website design By BotEap.comA company can also link their video for added public relations value when the company sends out its press release.

Website design By BotEap.com# 3. Host a special event.

Website design By BotEap.comA special event can generate excitement for leadership, team, and recruiting. The right type of event can also have a lot of media value.

Website design By BotEap.comCreating a special event is where creativity comes in. You can do something a bit out of the ordinary, like create the world’s largest cheeseburger or sell 50 dresses in 50 hours to generate income for a nonprofit or repair a home for a homeowner in need if you are a business. painting or construction.

Website design By BotEap.comYou can do something related to computers if you are a technology company.

Website design By BotEap.comThere are many ways to run an event and achieve your goals. Remember that a business will need something visual if it wants to attract local TV stations.

Website design By BotEap.com# 4. Linking with a charity.

Website design By BotEap.comCommunity outreach can be a key part of a communications program. A startup can develop something from scratch that benefits a local charity and attracts media attention.

Website design By BotEap.comEditors and producers like companies that do something creative and give back to the community.

Website design By BotEap.comYou can do some special things with nonprofits that involve taking your pets to work or young children. The media love dogs and children.

Website design By BotEap.com# 5. Advertise your press coverage on social media and your website

Website design By BotEap.comYour newsroom needs to be kept up to date, and make sure to link to your stories across all of your social channels.

Website design By BotEap.comPrint, video, and digital technology also pit against each other with the benefits of SEO.

Website design By BotEap.comKeep in mind that the more coverage you get and the more media relationships you establish, the more credibility you have for future stories.