Design matters

Website design By BotEap.comLet me make my position very clear … design is absolutely important. Whether aesthetic, functional, creative, process, innovative, intellectual, technical or application … design matters. While I have heard many professionals downplay the value of design, in my experience, most entrepreneurs who espouse this view are commenting on something outside of their domain expertise in an attempt to justify a competitive agenda or position of ignorance. . While this position may seem a bit harsh, it is nonetheless true. In today’s blog post, I’ll examine why design matters.

Website design By BotEap.comWhat do you think of when you experience poor design? Are you likely to adopt a new software application that is poorly designed? When you get a printed business card at Kinko’s, are you impressed? Are you likely to read additional material that is poorly designed? If a recently implemented business process has design flaws, will employees follow the process or avoid it? Are poorly designed consumer packaging likely to catch your eye as you walk the shopping island? When it comes time to buy your next car, would you seriously consider a poorly designed vehicle? I could go on and on with similar questions, but I guess you get my point …

Website design By BotEap.comNow let’s examine the other side of the coin by looking at the positives associated with solid design. When you think of Apple, you immediately think of a company that has built a strong brand around quality design. The phenomenon of the iPod is punctual. The iPod pioneered innovative design in the mp3 vertical with great technical design, outstanding functional design, and is one of a kind in terms of aesthetic design. In large part because of the iPod’s strong built-in design qualities, it is the dominant brand in its class, has a premium price tag, and has developed an extremely loyal and satisfied customer base. When you’re evaluating providers online and you come across a poorly designed website, how long does it take you to click away from the poorly designed site in search of a better option?

Website design By BotEap.comYou can review practically any industry, sector, vertical or micro-vertical and when you examine the dominant brands you will find quality design at its core. While there are exceptions to all the rules, they are few and far between when it comes to design. If you try hard enough, you can find an aberration in almost any rule, but it will just be an aberration.

Website design By BotEap.comCertainly there is a difference between value engineering and arbitrary cost containment. The next time you hear someone question a design investment solely for the purpose of reducing expenses, I suggest you think long and hard before doing so, as few things in business produce the return on investment that a design reputation can produce. quality.

Website design By BotEap.comThink about the marketing and advertising campaigns that catch your eye, the clothes you wear, the house you live in, the cars you drive, the cell phone you carry, or any number of other decisions you make and you will find that design plays a role. big role. key role in your decision making … Design matters!

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