- Color ink at $25 / 250 letters is $0.10 per letter
- Invitation style envelopes (4 3/8 x 5 3/4) at $8.38 / 100 envelopes $0.08 per letter
- Yellow Notepads (8 1/2 x 11) @ $10.88 / 600 sheets $0.02 per letter
- First class stamps (for return service) are $0.45 per letter
- The total cost per letter is $0.65 + taxes
Do It Yourself Yellow Letter Marketing
Website design By BotEap.comYellow Letter Marketing Definition
Website design By BotEap.comYellow lettering is a widely heralded marketing technique that boasts a 10-15% response rate. The premise is to handwrite a letter in red ink on yellow paper offering to buy or sell a product or service. Since this technique uses invitation-style envelopes and live stamps, most recipients will open and read it rather than identify it as spam to discard. Also, since the letter is handwritten and personalized to them, it helps build rapport.
Website design By BotEap.comMaterials and Cost Savings
Website design By BotEap.comOne-time/fixed-cost items include a printer and a word processor such as Microsoft Office or openoffice.org (free download). As long as it supports mail merge, any word processor will work. In addition, we will use a digital scanner. Since we’ll only be using it twice, you might consider borrowing it from a neighbor or friend instead of buying your own. You will also need your marketing list complete with name, property address and mailing address. To create these lists, you can use an online service like listsource.com.
Website design By BotEap.comA do-it-yourself campaign can provide significant cost savings compared to many online yellow card services. To give you an idea of the savings, a 1,000-letter online campaign can cost $1.40 per letter for a total of $1,400. Doing it yourself can be as cheap as $650 for a savings of $750. Note that I did not price raw materials, so you may be able to beat this by buying in bulk or finding a better deal. These items can be picked up for prices similar to the following at any office supply store such as Walmart, Staples, and Office Depot.