Google Ranking Factors Overview

Website design By BotEap.comGoogle Ranking Algorithm
This is a brief overview of the number of factors that Google takes into account in its ranking algorithm. So this is what is really in this ranking algorithm.

Website design By BotEap.comDomain-level link functions, also known as “domain authority,” are the first ranking factor. You can think of domain authority as all the links from other websites that point to all the pages on your website. In addition to appreciating the content of your website (keywords), Google also cares about the relationships of other websites with your site through links to your pages. There are many features in Google’s domain authority algorithm, for example, the number of links, the quality of websites linking to your site, etc.

Website design By BotEap.comThe second factor is the linking function at the page level or “Page Authority”. Unlike domain authority which looks at all the links to all the pages on your website, the page level authority index only looks at the page level.

Website design By BotEap.comNext on the list is page-level keyword and content features, also known as “keyword targeting.” This is about your focus keywords. If your keyword is “mobile phone repair”, you will probably make sure that your website has the exact keyword phase you are targeting. Due to Google’s topic modeling algorithm, it is recommended to also include topical variations of your chosen keyword. Thematic variations are the keywords connected or related, in our case with mobile phone repair, these can be “display”, “battery” or phone models or manufacturer names.

Website design By BotEap.comPage level, keyword agnostic features are other ranking factors. These include page load speed, mobile friendliness, content uniqueness, size/length, etc. If many people are searching for a specific keyword on mobile devices and you want them to find you in the search results, you need to make sure that your website is mobile friendly. Similarly, if people search for a topic in depth and search for a specific latest study on the web and you want your website to appear in search results, your website should have a very specific page with unique and relevant content. .

Website design By BotEap.comCommitment, data query and traffic. This factor has been making a breakthrough, several years ago no one considered it as one of the ranking factors. When I talk about engagement, traffic, and data, I mean things like query success and pogo usage.

Website design By BotEap.comThe pogo-stick is best described with an example. Let’s say you search for a keyword on Google. After you submit your query, Google displays a list of results. You then click on the first result in this list and go to the webpage, but then immediately go back to the search list and click on the second result. What you’ve told Google is that the first result isn’t the best because you didn’t spend time exploring it, but went back and selected a different one. You need to make sure this doesn’t happen with your website because this is a metric of a successful query or good experience that Google is paying close attention to.

Website design By BotEap.comDomain level, brand characteristics. Another factor that Google likes to see. This includes direct visits, brand search, brand affinity. What it means is that Google looks at your domain and says “Okay, this domain is actually connected to a particular topic…let’s rank it higher in queries for this topic.” For example, you may have seen a lot of TripAdvisor hotel reviews. So if you’re looking for a vacation or hotel review, you’ll often come across a TripAdvisor result. And after interacting with TripAdvisor web pages, it adds your brand to your next hotel review search query. And what it tells Google is “maybe when people search without the brand attached, we should rank this brand higher in our results.”

Website design By BotEap.comDomain level similarity, brand features, domain level, theme, and keyword associations is a connection of your domain name to a specific theme or keyword. For example,, an online marketing and SEO software provider, has a positive association with the keyword “SEO.” If you add this keyword to your queries, there is a good chance that web pages will be in the search results. This is because Google has a theme association with

Website design By BotEap.comMoving on to the next factor, which is domain level, keyword-independent characteristics. Like the page-agnostic feature, this factor focuses on the domain level. Things like TLD extension, spam level, trust signals, traffic data are all elements of domain independent features. TLD is a top level domain,,, etc. Google would check things like if this domain is marked as spam, if it is registered in the same way as other trusted domains, if it has contact information, etc.

Website design By BotEap.comSocial commitment function. This is the last but not the least important ranking factor. It is argued that this factor is not very important, although more and more recommendations from leading SEO analysis providers highlight its indirect role in the ranking algorithm. This factor includes tweets, Facebook, likes, and Google+ shares.

Leave a Reply

Your email address will not be published. Required fields are marked *