History of Web 4.0 and online marketing
Website design By BotEap.comWeb 4.0 means something different to online marketers than it does to other people. That gets confusing.
Website design By BotEap.comHowever, the way it is used in marketing circles is useful.
Website design By BotEap.comSo what does Web 4.0 mean? How does its meaning change in online marketing? And is there a better term for it?
Website design By BotEap.comThe Internet has gone through 5 different stages. From Web 0.0 to Web 4.0.
Website design By BotEap.comWeb 0.0 was the first short-lived stage. This is how the CERN computer scientists who came up with the Internet used their invention to exchange messages with each other.
Website design By BotEap.comWeb 1.0 was the era when web browsers and websites became commonplace. The web was primarily used to read these static sites through browsers.
Website design By BotEap.comWeb 2.0 was when blogs, forums and social networks emerged. People weren’t just reading content, they were submitting theirs in comment sections, forums, and their social media profiles.
Website design By BotEap.comWeb 3.0 is what we were experiencing. Computers are reading content online. If Web 1.0 was human reading and 2.0 was human writing, 3.0 is automatic reading.
Website design By BotEap.comWeb 4.0 will be the stage where humans and computers will communicate with each other. The early stages of this can be seen with apps like Alexa or Siri.
Website design By BotEap.comSo what is Web 4.0 for online marketing?
Website design By BotEap.comSet up a strategy for reaching people online with a message you want to share. So if Web 1.0, in this context, was writing its own blog or website, 2.0 was using other sites and social networks to spread its message. 3.0 was using video content and 4.0 was getting its message across via podcasts.
Website design By BotEap.comThese different stages of online marketing did not replace the previous one. Instead, they are all things you must do now. Web 1.0 is your home, it’s where your content lives. It is your blog, your website.
Website design By BotEap.comSo Web 2.0 is the way you use other sites, like Blogger, to get people to visit your blog. Social networks are also used. You can do a quick post on Twitter to get people to click on your link.
Website design By BotEap.comIf you convert your blog content to video, welcome to Web 3.0! Open a new audience that wants to watch instead of read. And now people are doing the same with podcasts: Web 4.0.
Website design By BotEap.comIt’s a lot of work, but Web Marketing 4.0 … it works.
Website design By BotEap.comSo how do you do it?
Website design By BotEap.comWeb 1.0: this is the content of your blog.
Website design By BotEap.comWeb 2.0: Gather a brief summary of the content and spread the word. Put it on Medium, Tumblr or others and link to your blog.
Website design By BotEap.comWeb 3.0: make a video of your reading that summarizes the blog, its key points and its conclusions. Then post it on YouTube.
Website design By BotEap.comAnd for Web 4.0? Record yourself reading the article and upload it as a podcast.
Website design By BotEap.comFinally, if Web 4.0 is a confusing term, what should this type of marketing be called? Content reuse. It is a strategy that makes your content go further and it is already a well-proven strategy that works.