Website design By BotEap.comHi there! I recently started a blog reviewing affordable products that can be purchased at Target and thought it might be helpful to provide a quick overview and comparison of Target’s top two grocery brands, Market Pantry and Archer Farms.
Website design By BotEap.comMarket Pantry is officially described by Target as:
Website design By BotEap.comGreat brand flavor. But it comes at a much, much lower price. You get the same quality, but for much less than what you would pay for national brands.
Website design By BotEap.comMuch redundant? A lot a lot a lot. Their product descriptions are pretty fantastic too – have you seen my Market Pantry Toasted Oats Whole Grain Oat Cereal review? I’m not really criticizing, I mean, it’s good information to have, but I still find it a decent source of entertainment.
Website design By BotEap.comExpect to find Market Pantry products located directly next to the branded product they are copying, quite possibly with a huge “Compare and Save!” signs pointing directly at them. Pretty classic example of a low price strategy.
Website design By BotEap.comIn terms of quality … it’s a bit of a mixed bag. There have been cases where I have preferred Market Pantry products to the branded alternative, and there have been situations where I have not been able to physically drown them.
Website design By BotEap.comIt is actually surprisingly difficult to find reviews for some of these products online. Hence my new blog. Hopefully people find it useful. But I digress. =)
Website design By BotEap.comNow we will investigate the description of Target from Archer Farms:
Website design By BotEap.comOur highest quality made with the best ingredients. We promise you’ll love every bite, bite, and sip. 100% satisfaction guarantee.
Website design By BotEap.comAs you can see, there is a little difference in how they are marketed, and for good reason. Market Pantry is roughly equivalent to the lower-priced generic brands you’d find in any supermarket, while Archer Farms is more expensive and has a more elegant sound.
Website design By BotEap.comThis may sound a bit misleading, but I have had some really great experiences with Archer Farms products in general. A large percentage of them are organic, and both the packaging and the taste are exceptional. Some of them also contribute to charitable initiatives; if so, the packaging will usually indicate so.
Website design By BotEap.comThere’s also a bit more personality to the Archer Farms brand – it’s pretty obvious that they’ve chosen to differentiate their products in terms of quality ingredients and interesting flavors rather than implementing the low-price strategy that Market Pantry somehow emphasizes. irritating degree.
Website design By BotEap.comUnfortunately, with superior quality comes superior prices. Expect to pay as much, if not more, as you would for a national brand. It’s worth it? That depends on you.
Website design By BotEap.comOther store brands:
Website design By BotEap.comThere are a few other brands that are exclusive to Target as well. I’ll briefly summarize for you: Choxie offers high-end chocolates, Sutton & Dodge offers Angus beef, and Wine Cube offers … well … wine cubes? I’ve never actually witnessed such Wine Cubes, but according to the Target website, they are pretty colors, win prizes, and are available in three sizes.
Website design By BotEap.comBottom line:
Website design By BotEap.comMarket Pantry offers cheaper alternatives to branded products. The good ones are great and the lemons are not edible. Fear not … I’m here to guide you !;)
Website design By BotEap.comArcher Farms offers equally expensive alternatives to national brand products. They are consistently of the highest quality, and many products are organic too!
