Pinterest for business: does it make sense for your niche?

Website design By BotEap.comMany people just assume that Pinterest doesn’t make sense for your business. Specifically, if you are a man, you may completely step away from Pinterest. Well, you could be making a big mistake.

Website design By BotEap.comWhen people think of Pinterest, they are most likely thinking of recipes, home decor, or some kind of crafts. There is so much more on Pinterest. There are pins and boards that cover a wide range of topics.

Website design By BotEap.comFor example, think of a topic that you would never think would be considered. For example, let’s take fantasy football. After doing a quick search on Pinterest for “fantasy football,” you might be surprised to find that there is actually fantasy football content. Most of it is geared towards fantasy football draft parties, but still, there is some content out there.

Website design By BotEap.comNow if you have a fantasy football account, do you want to spend a lot of time with Pinterest for business? Probably not, but this was just to give an example of the diversity of content on Pinterest.

Website design By BotEap.comAnother example of something you might not expect to find on Pinterest is video games. For example, you can find a large amount of content on the Nintendo Switch, XBox, PlayStation, and more. A lot has to do with the artistic side of gaming and DIY projects to create cases for your systems and the like, but still, there are plenty of Pinterest topics you can head to, even if you have a video game blog.

Website design By BotEap.comSo how do you know if your niche is something that makes sense to take to Pinterest? Well, one way, obviously, is to search your site and see what kind of content already exists on the platform.

Website design By BotEap.comAnother method is when you are typing search phrases on the Pinterest site, type slowly and see if the predictive text suggests related topics to finish your search. This serves as an indicator that shows that people are actually searching for these words or phrases there. If you get several different words to finish what you are writing, it is a great sign that you are on the right track to target something that people are getting on Pinterest.

Website design By BotEap.comSo, what are you waiting for? To take action! Many people get thousands of page views on their website a day, all from Pinterest.

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