Preventive Reputation Management: Protecting the Brand in Difficult Times

Website design By BotEap.comOur SEO company received the largest reputation management award in its history this week. Formulate a strategy to counter some negative information online that is gaining traction both on Google and on the popular social media platform Facebook. Considering that we deal with reputation management queries on a regular basis, what makes this situation so special?

Website design By BotEap.comWell, the customer in question (which is being kept confidential for obvious reasons) has over a quarter of a billion dollars worth of products on the market and he had better believe that the type of consumers who would be interested in buying his products will do as much research. your company as the products carefully before making the decision to do business together. We discussed his deep regret that he had simply overlooked the need to engage in proactive reputation management for his business.

Website design By BotEap.comAs a direct result of this negative online exposure, customers’ online and offline reputations are suffering greatly, which of course is having a terrifying impact on their revenue.

Website design By BotEap.comIncome and Reputation – The two-edged sword online
Obviously, it is a well known fact that businesses across Australia and around the world flock to the internet like moths to a lightbulb to market their products and services. While many businesses face daily operational challenges just to stay alive, our SEO company and similar businesses are thriving because the Internet is fast becoming for some the only place to market their business. A well-oiled digital marketing strategy is sure to boost the revenue of any business, be it strictly online or even a bricks and mortar business.

Website design By BotEap.comBut what happens when everything goes terribly wrong?
Let me guess, have you been running an incredibly profitable and successful business for many years offering a first class product or service to businesses or consumers? As the old adage suggests, the customer is always right, but as we all too well know, there is always a customer you just can’t keep happy!

Website design By BotEap.comIn the age of internet marketing, chances are that if your business exists in an industry niche that is highly profitable, then competition among the search terms you want your business to rank for will be highly sought after, except for a search term, your brand name! 99 out of 100 businesses are left exposed and powerless to protect themselves against this unwanted and often unfounded exposure.

Website design By BotEap.comWhen an unhappy customer decides to take their dissatisfaction to the next level, there are many ways they can make a serious impact online;
– Reporting to government regulatory bodies such as the ACCC, resulting in punitive measures.
– Posting on online forums and review websites
– Using a dedicated website to attack your brand (or your trademark?)

Website design By BotEap.comEnter the need for preventive reputation management
In a rapidly changing business landscape, where retaining loyal customers can be the difference between sink and swim for your business, you need to think about the real value of investing in proactive online reputation management for your business. Don’t wait until it’s too late, because SEO reputation management is not an overnight solution.

Website design By BotEap.comVery few businesses are established enough to withstand the possible effects of an online reputation disaster. Investing in preventive reputation management is much more profitable than reactive reputation management when something goes wrong!

Website design By BotEap.comWhich businesses are most at risk?
Obviously, there are certain business models that are not forced to suddenly rush in and start at a preventive reputation management Campaign. Business owners can usually understand whether reputation management may be necessary for their business based on their past history of customer complaints and the financial implications of making a complaint go away. Some of the key indicators that your business needs preventive reputation management are listed below;

Website design By BotEap.com– Large marketing budgets: Does your company have a large marketing budget that, as a result, leads your customers to search online for your company’s brand?

Website design By BotEap.com– Craft Trades: Are you in the craft industry and rely heavily on managing your customers’ expectations of your craft?

Website design By BotEap.com– Complex IP: Is there anything in the tech industry that might require a deep level of understanding and knowledge about your product to keep a customer happy?

Website design By BotEap.com– Celebrities or authority figures – Are you a person in the media or in the public spotlight who often finds your comments or actions come under scrutiny?

Website design By BotEap.comIf reading this article has led you to the need to protect your online reputation, contact your SEO company today!

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