- Produce stories and articles for the media (both online and offline); Make connections with local media;
- Monitor relevant media channels (such as social media monitoring) for public comments about your business, your market, and even your competition;
- Develop a crisis communication plan and manage the crises that arise and threaten the image of your business and / or product;
- Engaging with the community and target market through special programs and participation in events;
- Develop a social media plan to connect with social media online (there are more than 300 but the main networks are Facebook, Twitter, LinkedIn); including press releases from social media, blogs, and forums.
The importance of public relations as part of your marketing mix
Website design By BotEap.comWhat is the importance of public relations? Most small businesses don’t invest in public relations (PR); however, as a small business owner, you must commit to a public relations program to grow your business. What is the return on investment for public relations? Building a stronger brand identity will result in increased awareness and credibility for your business and your products or services. Increased awareness will help you gain interest and credibility in the market.
Website design By BotEap.comWhat is a definition of public relations?
Website design By BotEap.comPublic relations refers to the use of communication tools and strategies to establish relationships with various “audiences,” such as the business community, customers, suppliers, the media, levels of government, and more. Traditionally this is done through press releases, radio, television, newspapers, and magazines. However, in today’s online digital environment, social media and social media have become part of an integrated public relations program. Public relations can influence people’s perceptions and opinions.
Website design By BotEap.comYour public relations plan should focus on creating awareness and image of your company and its products and services by: