Top 3 Reasons Why Marketing Is Important

Website design By BotEap.comKotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be a top priority for a small business owner.

Website design By BotEap.com1. Marketing creates value in your products and services for your customers.

Website design By BotEap.comMost salespeople want to know as little as possible in order to make the sale. Some vendors need technical specifications and the like, but in the end, the less they have to learn, the better. This makes sense, because your goal is to make sales. Therefore, marketing must step in and create value for its customer. If you can’t create value for your customers, why would they buy from you? Sometimes they will buy from you once, but will they come back if there is no value?

Website design By BotEap.comMany times, business owners don’t take advantage of all the ways they can provide value to their customers. They get lost in the marketing concept of production or product and end up with marketing myopia. Marketing myopia occurs when a company pays more attention to the product/service than the value or benefits it offers to the customer. You cannot allow this to happen to you. Pay attention to your customers and why they buy your products. People buy a Toyota Prius not just because it saves gas, but because it makes them feel greener.

Website design By BotEap.com2. Marketing helps build customer relationships.

Website design By BotEap.comThey all put an emphasis on sales people when it comes to sales. “If the sales team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times more to get a new customer than to keep an existing one. This means that you must maintain the relationship with your current customers to reduce marketing and sales costs and increase sales.

Website design By BotEap.comProperly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include many things: loyalty programs, thank you cards, customer appreciation events, giveaways, etc. Each business must find a unique way to differentiate itself from the competition while building a long-lasting, loyal relationship.

Website design By BotEap.com3. Marketing establishes a brand image.

Website design By BotEap.comWhen you use FedEx to ship, you know what you’re getting: fast delivery, flexible shipping options, and better service than other carriers. Are all these things true? They may be, but their marketing activities established all of this. FedEx will have to live up to these expectations of its brand, but its marketing department created this image for the customer.

Website design By BotEap.comYou must use marketing to establish your brand. Customers need to know what to expect from your company based on your brand image. What kind of products and what kinds of services will you provide to the customer? Let your marketing tell the story and establish your brand.