Top 4 content marketing strategies for real estate wholesalers
Website design By BotEap.comWhat are the best content marketing strategies for wholesale properties?
Website design By BotEap.comToday, there are many wholesale marketing channels for real estate investors. Many work, but content marketing is becoming increasingly important and valuable to wholesaling homes and real estate lead generation.
Website design By BotEap.comMany real estate investment firms that are moving houses are getting great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads, and various guerilla marketing efforts. These are powerful wholesale marketing methods and form a solid part of a complete marketing mix. However, no one can deny that a variety of emerging changes are also making it clear that a good content strategy cannot be ignored either.
Website design By BotEap.comSo what are some of the best content tactics for wholesales CEOs to engage today?
Website design By BotEap.com1. Blog
Website design By BotEap.comBlogging has been repeatedly recommended to CEOs of wholesaling over the past few years, although while it has proven incredibly profitable for many, it is still not fully embraced by most. This is tragic considering the long-term benefits and high ROI it offers, while maintaining the potential to generate high-quality traffic and leads in the short term.
Website design By BotEap.com2. Guest blogs
Website design By BotEap.comWhile on-page blogging can become the heart of a real estate company’s business, off-page guest blogging on other people’s and company blogs can be just as important. This is even more true as the results of email marketing and other link building efforts are affected by continuous changes from Google. Well-done guest blogging improves long-term search engine positioning and SEO, helps generate short-term leads, increases visibility, and reinforces investors’ trusted expert status. So look for relevant, high-quality blogs, online magazines, and news sites that accept your content.
Website design By BotEap.com3. Social networks
Website design By BotEap.comMost investors are well aware of the need and reported benefits of participating in social media, but few still recognize how important it is, or are doing very well. The mere fact of having profiles and publishing the odd retweet or advertisement is not going to be enough. It is about content and that means that original and interesting content is demanded. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.
Website design By BotEap.com4. Press releases
Website design By BotEap.comWhile it is potentially one of the most powerful wholesale marketing ways to improve branding, positioning and driving in web traffic controlling their own media with press releases it is still neglected by many wholesale CEOs. Check out the variety of free and low-cost options out there today to dramatically improve visibility and credibility.