Website design By BotEap.comYour insurance agency likely has a lot of value to offer, and you probably want to share at least some of it with potential clients and clients. If so, your agency should consider creating an attractive library of insurance agency website resources. Website resource libraries provide a tremendous opportunity for businesses by providing a cost-effective platform for sharing information that can attract prospects and improve customer retention.
Website design By BotEap.comWhat is a website resource library?
Website design By BotEap.comThink of an insurance agency website’s resource library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials, and other important information. The objective of this insurance content center is to improve the exchange of information with employees, clients and prospects.
Website design By BotEap.comTypes of content used
Website design By BotEap.comThere are hundreds of types of content that can be offered on an insurance agency website resource library, ranging from best practice recommendations to marketing material. Let’s review some of the more traditional types of content that an insurance agency might offer in their library. These include, but are not limited to:
Website design By BotEap.comThese are just a few types of content that can be shared with employees, customers, and prospects. A website resource library allows insurance agencies and brokers to decide what content they want to share and helps them organize how they want to share this content.
Website design By BotEap.comImprove your content organization
Website design By BotEap.comResource Libraries help agencies better organize all of their content. In a way, it acts as a forced function. By creating a central repository, it’s faster and easier for employees to locate and add content, because they know where to go to find the content, while making it easy to add or publish. Instead of digging through server folders or visiting multiple pages on your website (assuming the content they need has been published), employees can find everything quickly, in one easy-to-search digital place. For customer-specific content, or content that contains some of your “secret sauce,” you can either require a password for those specific files, or split your library between lead (for general content) and customer-accessible content.
Website design By BotEap.comBenefits of a Resource Library
Website design By BotEap.comIf your agency hasn’t yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Agencies that lack the internal resources to create this library may want to consider outsourcing this initiative to a competent insurance agency marketing firm.
