Why You Should Attend the Nonprofit Storytelling Conference

Website design By BotEap.comBy now, you probably know that your donors want to understand the impact your nonprofit is having on the community. They are looking for deeper transparency and measurable metrics that show that their mission and the work they are doing is helping society and the people or causes they serve.

Website design By BotEap.comHowever, there is one element that cannot be missing, and that is the narrative. Yes, it’s essential to communicate quantifiable data and statistics about your group to your marketers, but not at the cost of telling your story.

Website design By BotEap.comTake a look at your marketing material.

Website design By BotEap.comDo you think you have lost yourself in the evocation of emotions?

Website design By BotEap.comThe way to reach top donors and individuals is by telling the tried and true story. People still give to people. And, as it has been for generations, if you can emotionally move someone to support or advocate for your organization, it’s because you’ve connected to something in their humanity. Your nonprofit’s story is the first thing to communicate because it makes people take action. The facts and figures then support the decision to come up with rational thought.

Website design By BotEap.comLucky for you, there’s an entire conference dedicated to nonprofit storytelling, and it’s happening right here in my city, Orlando, Florida. The dates are October 15-17, 2018 and there is an early bird special on tickets if you buy them before July 13.

Website design By BotEap.comtelling the story

Website design By BotEap.comThe Nonprofit Storytelling Conference is an annual conference that helps nonprofits communicate in the most fundamental way possible, by telling the story. Every day, countless articles are published aimed at helping nonprofits with everything from board governance to fundraising to marketing. There are also many conferences that nonprofit teams can attend throughout the year. But there is no other event that I know of that focuses exclusively on storytelling, which is crucial to building brand awareness.

Website design By BotEap.comThemes for 2018

Website design By BotEap.comThe Nonprofit Storytelling Conference has a great list of topics to help engage and inform attendees. Important topics include:

  • How to ask a question based on a story.
  • How to create eye-catching headlines to use in emails, social media, newsletters, and on your website.
  • How to choose the best stories to compel your donors to donate.
  • How to use story-based ads on Facebook to attract new donors.
  • How to use a series of stories to retain donors longer.
  • How to write compelling letters, articles, and posts that your donors will love.
  • How to use stories to be more influential in your organization.
  • How to raise your profile in the community using stories.
  • How to create a content calendar for the entire year.
Website design By BotEap.com The nonprofit Storytelling Conference also records all the presentations and you can purchase the videos and view each session. We also encourage you to share the videos with your team.

Website design By BotEap.comAdditional Resources

Website design By BotEap.comThere are three free resources you can get right now from the nonprofit Storytelling Conference.

  1. Donor Story Sequence PDF:If you’re wondering how to manage your donors and what to do with them, the Donor Story Stream will guide you through your next steps.
  2. Ask Thank You Report Repeat chart:It’s a simple chart that will help you build stronger relationships with your supports.
  3. Raise more money through better narrative video:The video completes the 3-part resource pack and tells you how to raise more money from your donors through storytelling.

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