Your 2020 Guide on How to Get the Most Out of Video Marketing

Website design By BotEap.comVideo content marketing tips and trends

In recent years, we have seen a massive increase in video content appearing online, and there is no sign of it slowing down.

Website design By BotEap.comFrom creating webinars to placing short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience to improve brand awareness and increase leads and sales.

Website design By BotEap.comAccording to Wyzowl, a company that creates animated explanatory footage, 83% of marketers say video helps them generate leads and 87% say it has increased traffic to their website.

Website design By BotEap.comSome other benefits include:

  • It is good for SEO. If your material is attractive enough to attract views and share, your Google search ranking may improve.
  • It’s a time saver. It doesn’t take long to create short but engaging clips compared to writing an article or blog.
  • It is affordable. It may be more profitable to create a short clip than to produce an advertisement or blog.
  • It draws attention. People can scroll through the written words, but most will at least glance at interesting images.
Website design By BotEap.comAs we approach 2020, here are three video content marketing trends that you can expect to see in the future.

  1. Vertical videos. Just when everyone seemed to get the note that horizontal filming is better, vertical videos appear! This is because consumers see a lot of things on smartphones.
Website design By BotEap.comInstagram and Snapchat were the first to use vertical videos in Stories, and then Instagram Television (IGTV).

Website design By BotEap.comEven Netflix uses vertical digital marketing videos to show previews.

  1. Live broadcast. This refers to everything that is recorded and transmitted in real time. People like to feel like they are being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.
Website design By BotEap.comWe have seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live, and LinkedIn for a few.

  1. Video shopping. So far, it appears that clothing retailers are largely taking advantage of this tactic. How it works: Users can click on a section of the screen (for example, a skirt on a model) and be directed to the link to buy the item.
Website design By BotEap.comA recent Brightcove survey revealed that 23% of general consumers and 30% of Millennials want links that allow them to directly purchase a product.

Website design By BotEap.comNow that you have an idea of ​​what will be popular in 2020, here are some ways to incorporate compelling imagery into your campaigns this year.

  1. Use your landing pages.
Website design By BotEap.comA survey by marketing technology company Eyeview showed that videos on landing pages can increase conversions by 86%. It’s a great way to increase search rankings, as Google’s algorithms increasingly prioritize websites with this type of content.

Website design By BotEap.comOther benefits: You can generate more social shares, build trust and awareness, and lower your bounce rate.

Website design By BotEap.comShopify created an inspiring brand montage that lives on your home page. Explain what they do, highlight different clients, and announce that they now support a million businesses.

  1. Blogs and articles.
Website design By BotEap.comDid you know that blog posts can be as valuable as a landing page? Think about filming your post instead of writing it (or doing both), and you’ve easily increased the chances that that information will reach more visitors.

Website design By BotEap.comMoz, who is considered an authority on SEO, found that displaying a clip with blog images and text increased reach by 3x.

Website design By BotEap.comOne of our clients, Financial Recovery Institute, uses it on a blog to tell a story.

  1. Emails and newsletters.
Website design By BotEap.comThe digital marketing videos you create will depend on your goals and objectives. For example, are you advertising a new product, event, or course that you want people to sign up for?

Website design By BotEap.comYou can also use email to give people a preview of larger images on your website. Once you’ve decided what you’re promoting, you can start filming.

Website design By BotEap.comSomething to note: There are more than 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail, and Apple Mail. Some of them are not eligible to use clips in emails.

Website design By BotEap.comSeveral of the popular email newsletter services, such as AWeber and MailChimp, make it easy to share what you shoot using a screenshot and link the image to the original content.

Website design By BotEap.comThat way, a user can simply click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

  1. Social media platforms.
Website design By BotEap.comA solid social media strategy is essential, and you just need to take a look at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see what role video plays for business.

Website design By BotEap.comSome formats you could use for social media include:

Website design By BotEap.comIt is important to remember that each social media platform has rules about the length of your digital marketing videos. Here is a quick reference guide:

Website design By BotEap.comMake sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than on Twitter, for example.

Website design By BotEap.comWe can’t cover every video content marketing platform or strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.

Website design By BotEap.comRemember: no matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!

Website design By BotEap.comAnd if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of different social channels and what works best in each.

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