12 Rules of the Road to Home Staging – or How to Sell Your Home RIGHT NOW

Website design By BotEap.comSo how do you quickly and easily prepare a home to sell without going broke? There are 12 rules to follow …

Website design By BotEap.com1. Remember the masses – Rule n. 1 and n. 2, I consider the Golden Rules of interior decoration because this is what separates “interior decoration” from interior decoration. Interior decorating takes into consideration the personal tastes, personality and preferences of the homeowner, while “home staging” focuses on creating a valuable marketing product to attract the home buyer to general who is trying to visualize himself in the house. Unlike the home seller who is emotionally invested in the home, a professional Home Stager is trained to see that the home is an objective and critical buyer so that he or she can best position it by focusing on rule n. 2

Website design By BotEap.com2. Maintain cosmetic – Only improving those things at home that will contribute to the final result. Statesmen stick to cosmetic to make financial sense in the selling price of the house. By focusing on the most dramatic transformations at a low cost, a professional home stager achieves equally dramatic results when reselling the home. Home Staging, in essence, is an investment in future home sales earnings by the home seller and sometimes even the real estate agent involved.

Website design By BotEap.com3. Consider the integrity of the home when preparing it for sale – In other words, it is what it is, what it is. Don’t try to turn a Tuscan-style home into a craftsman … it just won’t feel right to the buyers or anyone else. A successful home staging works with the personality of the home and not against it for the best results.

Website design By BotEap.comFour. Create warm spaces to live … but no one lives there – When you walk into a house, you can usually tell exactly what age, style and personality the person lives there. If there are baby toys in the family room, a dog bed in the corner, and a dozen family photos on the mantle that give you an idea of ​​who lives there, that’s what it should be for a house that is NOT for sale. . However, to create great appeal for buyers, we must strip the house of the personality and specific quirks of the seller, while at the same time giving it warmth and style. There is a “fine line” defined between “inhabited” and sterile appearance. Aim for the appearance of a model home and if you don’t know what it looks like, visit a few in your area.

Website design By BotEap.com5. Find the focal point and make it fabulous! – The foundation of any good design lies in finding the focal point of a room and making sure it really shines. The focal point is the first place someone looks when entering a room. In the home staging sense, we want to make sure that the eyes are directed to the best part of the room while, conversely, the negatives of the room are minimized. Walk into a room and take note of what you notice right away … is it positive or negative? Remember, buyers are looking for a reason NOT to buy the home … make sure those focal points don’t give them any.

Website design By BotEap.com6. Cleanliness is essential! – This really goes without saying, but unfortunately it must be said and emphasized because many times home sellers cannot objectively clean their own home. Their noses have adapted to the strange smells the buyer notices and that rusty drain from the sink goes completely unnoticed by the seller who has lived there for ten years while buyers are repulsed. How do you combat this lack of objectivity of sellers without offending them? Quick tip, cleaning windows, walls, and reflective surfaces helps add light and space to a room. I’m dating myself when I say, “be a Felix, not an Oscar.”

Website design By BotEap.com7. Create the illusion of space – This is a standard maxim of home staging. He states that by removing strange furniture you can create the illusion of space within a room. Everything in a room must earn its place, so it’s generally safe to say that 50% of what’s in a room can now be put away to effectively organize the room and create space WITHOUT stripping it of its personality.

Website design By BotEap.com8. “Up Down” to update – The best thing a home seller can do to update their home is to eliminate purchases over 10 years old. I call this “updown” to update. Remove the old floral patterns, old pink curtains, and brass chandeliers. It’s generally cheaper and easier to remove or camouflage distracting outdated furniture rather than buying new ones. The sole purpose of all accessories should be to update or modernize the existing space, so given current trends, the accessory that is left out should be large and less of them.

Website design By BotEap.com9. Let there be light! – Brainstorm about lighting of all kinds within each room. Whenever you show a house, make sure all the lights in the house are on … no exceptions. Buyers respond to “light and brightness,” so make sure your rooms have plenty of natural light (prune plants and shrubs around windows), as well as artificial light in the form of general, work, and accent lighting. Kitchens should be especially sunny and bright, so use inexpensive lights under cabinets, as well as pendant lights over your islands and bars. Make sure all corners of your rooms are well lit by using simple uplights behind trees and tables. Use candles generously as an emotional connection and as a form of illumination.

Website design By BotEap.comRules 10, 11 and 12 explain in particular why using a professional Home Stager makes a huge difference to the end result … a successful staging is not easy, natural or automatic.

Website design By BotEap.com10. Remember you’re calling, balance like a rowboat, scale like a plate and be a traffic cop – Make sure each room has a clear purpose by remembering its true original calling. Most buyers can’t use their imagination, so don’t mistake them for an office dining room or pool table in the front living room. Balance your rooms by evenly placing each piece on the sides of the room (like a rowboat). If you have a large entertainment center in one corner and nothing in the opposite corner to balance it out, your room will feel slanted or unbalanced and drive shoppers away. Your professional home stager knows how to create balance in a room. Make sure each piece in the room is scaled to each other. As a well-balanced meal, don’t have a gigantic sofa with a small coffee table … it doesn’t work. A Home Stager borrows from other rooms to scale each one effectively. Finally, organize traffic and flow in a room by making sure your furniture is not arranged like flowers on the wall. It’s awkward for anyone to have to walk through a conversation area to get to another room, so make traffic avoid the conversation by pulling on your furniture. Believe it or not, it makes the room appear bigger rather than smaller, as many believe.

Website design By BotEap.comeleven. Color is always king and beige is boring – I think we have all made some color mistakes in the past, but Rule No. 11 can be a particularly fatal mistake that many real estate agents will make when trying to play it safe with home sellers by telling them to paint the house a neutral color. What you get is a bunch of black holes (furniture) in a white or vanilla setting … not good for those internet photos. The reason a real estate agent would do this is very solid … most people can’t pick color very well and use it to their advantage. If you’re not comfortable with this complicated skill, play it safe, but remember, painting is the easiest and cheapest way to dramatically improve interiors. If nothing else, ask a home scene expert to give you a simple query and suggest colors. Decorators and set designers will have the tools and rules to know when to play it safe and when to use color to highlight or downplay a particular feature.

Website design By BotEap.com12. Create “emotional connection points” – Well, you did it, point number 12 is like the icing on a cake (and what would a cake look like without frosting !?). Like any great marketer, experience “buyer envy” when they see your home by creating dots in each room that emotionally speak to buyers about a lifestyle they can aspire to. This subconscious conversation gives buyers fuel for their imaginations and multiple reasons to buy this “emotionally” staged home. You want a buyer to walk into a home and say, “This is it, this is the one, this is where we FEEL AT HOME.” There are simple ways to do this: place a tray on your main bed with a newspaper and a cup of coffee, place a blanket and a soft pillow on your favorite chair, place plates, napkins, wine glasses and wine in a patio set. outside and stack fluffy towels on your bathroom counter, as well as several pillars of lit candles.

Website design By BotEap.comI hope these 12 rules have helped you in your efforts to prepare your home for sale. It takes a bit of work, but it’s a small investment in a much greater payoff of selling your home quickly and for more money. Good luck!