Website design By BotEap.comEverything you need to know about social media marketing trends today!
Website design By BotEap.comThe world of social media has exploded with activity, and the social media trends of 2021 have changed since the attack of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business and how to capitalize on them to improve your marketing strategy.
Website design By BotEap.comSo we are making a foray into the digital world to help you understand social media trends and opportunities for 2021. Let’s do it!
Website design By BotEap.com1. Make a connection with the live stream
Website design By BotEap.comHuman beings need to be connected for personal and business reasons. When they can’t do that face-to-face, technology is more than happy to step in and bridge the gap. Fortunately, new trends in social media have come to the rescue during this pandemic. Live streaming, a popular medium that only got stronger in 2020, will continue to play an important role in 2021.
Website design By BotEap.comPeople have become used to learning and exploring on live broadcasts as they come closer to meet their need for social contact and participation. So, one of our top tips based on social media trends for businesses in 2021 …
Website design By BotEap.comGo live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.
Website design By BotEap.com2. Give something for free
Website design By BotEap.comOne of the most valuable results of maintaining a social media presence, in addition to fostering relationships, is list building. When you post on social media, you can use your call to action to build your list. Free offers help make this process easier. Selling something valuable does not always mean an exchange of money. Your list is gold, your treasure chest of potential new customers and sales.
Website design By BotEap.comPeople will trade their contact information to get something they value. For example, some people don’t have time to read every word of their blog posts. A good summary of a blog article, or access to a hidden page on your site that provides summaries of your most important blog posts, could attract some of your potential customers.
Website design By BotEap.comOther free offers could include the following:
Website design By BotEap.com3. Show your brand personality with videos
Website design By BotEap.comGood news! There is still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?” Think again.
Website design By BotEap.comIf true. YouTube has grown exponentially and is still the leading video channel. But the doors are open for branding through personality-driven content. Your unique personality, how you communicate with your audience, sets you apart and helps you stand out. So be authentic, be yourself, and have fun! Use videos to find and grow your tribe!
Website design By BotEap.comAnd don’t stop with YouTube. Make your niche in other video channels. Here’s a list to get you started!
Website design By BotEap.com4. Stand out on LinkedIn and Instagram with carousels
Website design By BotEap.comLet’s keep moving towards the 2021 social media marketing trends with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can liven things up with carousels? That’s how it is! You can create and publish entertaining slideshows! These allow you to stand out in the sea of text-based LinkedIn posts and raise awareness of your company page.
Website design By BotEap.comNot to be confused with LinkedIn carousel ads, post carousel posts for free. These posts attract attention and generate interest in dynamic and eye-catching visual displays that take up more space in a feed. So be sure to include a clear call to action at the end!
Website design By BotEap.comAlso, Instagram users get a great benefit from using carousels in their feed. If a user doesn’t like the main image and scrolls past it, the second image is displayed in their feed. That gives you a second chance to win participation.
Website design By BotEap.comContent Ideas to Share on LinkedIn Carousel Posts
Website design By BotEap.com5. Emails and electronic news are still tested and are real methods
Website design By BotEap.comLet your audience know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to get attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.
Website design By BotEap.comFor permission-based subscriber list subscriptions, use creative calls-to-action (CTAs) that encourage your prospect to exchange their contact information for the tips, instructions, and entertainment you value.
Website design By BotEap.comWith so many new trends on social media, it can be difficult to figure out how to maximize your impact. Knowing that these business social media trends exist and knowing how to use them to increase your strategy are two different concepts!
Website design By BotEap.comLet’s go over some of the ways you can use social media marketing for your business!
Website design By BotEap.com6. Use of links vs. Audiovisual content
Website design By BotEap.comWhenever possible, use videos, images, and audio to gain attention within social media platforms rather than redirect them to your posted content. Social channels want to keep people where they can influence them with advertiser campaigns.
Website design By BotEap.comOf course, you want them to access your content, sign up for your free gifts, and more. Here’s a simple social media trending strategy for 2021 – try using the first comment below your post to post your link!
Website design By BotEap.com7. Interact with your tribe through comments on social media
Website design By BotEap.comRespond to comments on your social media content in a timely manner. If people take the time to engage with you on social media, doesn’t it make sense to keep them engaged? That is the point, after all!
Website design By BotEap.comDon’t let comments on your posts go unattended. When you leave your prospects languishing, you risk losing their attention altogether. Engaging with them fosters future engagements that lead to relationships, trust, and sales.
Website design By BotEap.com8. It’s all about timing
Website design By BotEap.comYour post traffic on social media depends on the first 10 minutes of the time you post the content. Tag people and spread the word to increase traffic flow, especially if it is a live broadcast event. If you do a live broadcast every week, do it on the same day at the same time every week. That way, your audience can program you into their activities.
Website design By BotEap.comHosting a unique live stream? Get the word out several times in advance through various channels. Publish your event details in advance through emails, newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.
Website design By BotEap.com9. The Power of Social Media Bookmarks and Comments
Website design By BotEap.comOne of your responsibilities to your audience is to select useful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reliable sources to share content. Social bookmarking sites provide the means to do just that.
Website design By BotEap.comAnd as social media platforms play with the idea of removing likes (eg, Facebook, Instagram), people need to find other ways to indicate their approval of posts they enjoyed or found useful.
Website design By BotEap.comInstagram is arguably one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of just “liking” them). Use a call to action in your image and text. A simple “Check this!” it could be the ticket.
Website design By BotEap.comHow else can your business benefit from these savings?
Website design By BotEap.com7 benefits of social media bookmarking
Website design By BotEap.com10. Ask questions to encourage engagement in social media posts
Website design By BotEap.comDo you want to encourage discussion and participation on social media? To open the door to communication, remember the power of the question. Make it interesting. It would be helpful if you asked a provocative question that leads people to want to share their thoughts. A vague “yes / no” question such as “Okay?” does not provoke discussion.
Website design By BotEap.comSample questions that encourage discussion
Website design By BotEap.com11. Ego bait
Website design By BotEap.comI know … it’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.
Website design By BotEap.com12. Social media trading
Website design By BotEap.comSocial media has become increasingly influential in consumer purchasing choices. And some platforms have capitalized on this new trend on social media by introducing shopping carts. Your customers can research and buy your products and services without having to leave the social media platform.
Website design By BotEap.comAgain, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It is beneficial for you and for the platform.
Website design By BotEap.com13. Humanized brands: the power of authenticity
Website design By BotEap.comAnd finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships, and that ideal is spilling over into how they feel about the brands they support.
Website design By BotEap.comThe 2021 Social Media Marketing Trends, Predictions From The Pros, Indicates Your Audience Wants To Know Who You Are And What You Stand For. And companies that align themselves with social conscience issues are viewed more favorably by their customers.
Website design By BotEap.comLean on yourself and let your light shine. Tell your stories. You are who you are, and there is a tribe waiting to meet and support you and your business!
