5 Tips to Improve Website Visibility for Better Google Ranking
Website design By BotEap.comMost people starting to build their first website believe that as soon as their website is online, there will be a flood of people visiting it and bringing them new business. In reality, this does not happen like that. A new website is like a store in a vast desert. No website is visible by default to anyone. All of our search engine optimization efforts have one purpose and that is to increase website visibility. Therefore, it is the core of SEO. However, first, we need to understand what website visibility is. Before we even talk about how visible a website is to search engines, we need to consider how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called the Search Engine Results Page (SERP). The domains shown above in SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.
Website design By BotEap.comWhat is website visibility?
Website design By BotEap.comWebsite visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility, we mean visibility for a “keyword set”. So, for example, if we target 100 keywords, our domain visibility will be based on those 100 keywords. If our website has a visibility score of 10%, it would mean that there is a 10% chance that someone click on our website if the person types in one of those target keywords. SEO tools that count a viewability score like SEMrush Prayed SEO Profiler, it will ask you to enter the keywords for which you want to know your visibility. Therefore, the selection of the keywords is crucial for the website visibility score that you will obtain. If you poorly choose keywords that are less competitive and of lower value to your business, you may get a higher visibility score. However, this higher viewability score would not be as fruitful for the business. Now I assume you have selected the profitable keywords after proper research and your viewability score is perfectly valid, then this is the time to discuss how we can improve the viewability. Here are the five actionable strategies:
Website design By BotEap.com1. Remove errors and mistakes from your website
Website design By BotEap.comThis activity is also called “technical SEO”. Search engines hate websites with errors like broken links. The first thing to do is remove all errors. You can find bugs using tools like Screaming Frog or Deep Crawl. Not only bugs but also slow websites can’t get good ranking on Google. GTmetrix is a free tool that not only indicates the speed of your site, but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google’s guidelines would be a big mistake. Some people argue that Google is not a law. That’s correct, but because you’re relying on Google for the traffic, you must follow their SEO guidelines or you’ll be penalized.
Website design By BotEap.com2. Put high value content
Website design By BotEap.comIf you want to make search engines happy, make your website readers happy with some valuable and well-researched content. Since to rank higher on Google, you are competing with many others in your niche, you need to beat them with the depth and value of your content. Don’t just rephrase the content of other websites. Create your content and post it regularly. Consider the content as the blood of the body of your website. When writing content, focus on your audience. But for this, you have to do hard work. Do the following:
Website design By BotEap.comi. Think about your target customers. Who are they, what are their problems and issues. Most website owners have a vague concept of their customers. They think of some random people interested in their products. You must clearly and precisely define your target customers and create a “customer persona” for your business. Only then will you be able to target them in your campaigns.
Website design By BotEap.comii. Anger Yahoo Answers, Quora and other similar websites and try to find out what questions people in your niche are asking. These are your pain points and you need to address the answers to these problems in your content.
Website design By BotEap.comiii. Now is the time to do some keyword research. You should first write down your business goals and objectives. Then find some profitable keywords using not only Google Keyword Planner, but other tools as well. If you can’t afford a paid subscription, there are plenty that are free. This topic has been discussed elsewhere and also on my YouTube channel, so I’ll leave it there. After finding the keywords, you need to organize them into groups and make a keyword map for your website. Now it’s time to write some content.
Website design By BotEap.comIV. Before you start writing using the tool called buzz to get an idea of which titles get backlinks and social shares. Make your title and get some subtitle ideas.
Website design By BotEap.com3. Link Building
Website design By BotEap.comTry to understand what link building is and how it differs from spam. A backlink is a link that points to your website from another site. You don’t need thousands of backlinks like many people try to promote. You just need few but high quality backlinks. The most important thing about backlinks is relevance. These links must come from relevant websites. Now the point to keep in mind here is that the relevant websites are most of the time your competitors. However, if you try, you will find some very relevant websites that are not your competitors. Don’t just focus on websites with very high domain authority. If you don’t know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Don’t get frustrated, link building is a time-consuming process and increasing your website’s visibility is a long-term commitment. So just move on, slow and steady, little by little. Also, try to get links to your content as mentioned above.
Website design By BotEap.com4. Participation in social networks
Website design By BotEap.comEveryone knows that social networks are important for your website to be visible. However, there are some very critical points that you need to take note of and I will try to briefly mention them here in this post. It is because each of them needs more explanation and I will cover it in my future posts. Some of the important points are as follows:
Website design By BotEap.comi. For continued visibility and traffic to your website, you need ongoing engagement with your audience and not just occasional interaction. For this, you must first find out what types of content are needed for that. Additionally, there are certain engagement metrics in Google Analytics that you need to understand and monitor. Videos are also good for engagement. If you’re camera shy, no problem! Only screenshot videos are enough for participation. These are three points and the rest will be covered in a separate post with an explanation of these three.
Website design By BotEap.comii. If you find social media overwhelming, use tools like program Prayed hoo suite.
Website design By BotEap.comiii. Last but not least, try to find the “hottest” social networks and focus on that. People have gained a lot of visibility, traffic, and money from Facebook and LinkedIn in the good old days. Now though, in my opinion, these two are dead dogs for small businesses until you pay them a large sum of money. However, Facebook ad is still cheap and if you know how to create a good custom or lookalike audience for Facebook ads, you can try and tweak it until you get results.
Website design By BotEap.com5. Promote your business website locally and offline.
Website design By BotEap.comThere are still a large number of people who prefer the paper format. There are many local magazines that have a large circulation and advertising could be inexpensive or even free. You can talk to your local council or clubs and you may be able to get an ad free or for a nominal fee.