92 Ways a Small Real Estate Investor Can Beat Real Estate Investors
Website design By BotEap.comWhen it comes to the home buying business, the small guy who “works from home” can easily dominate the corporate giants through sheer creativity. Sure, Homevestors can afford to advertise on every billboard in town and run multiple TV commercials at the same time, but if you follow my strategy, you won’t have to. The amount of overhead they spend EVERY MONTH on Branding makes it somewhat prohibitive for the newbie. If you want to beat the corporate giants, you need to think about Guerrilla Marketing tactics. Also, a limited budget can actually be a benefit to the true entrepreneur. It will force you to take a close look at profits and how much you buy houses for. You’ll be driven by numbers and saving money instead of throwing cash at your problems! Eventually, that cash runs out and your problems will continue to exist. It’s amazing how lack of cash will create incredible focus.
Website design By BotEap.comIf you have a lot of cash… I want you to keep it… FAR AWAY… Pretend it doesn’t exist!
Website design By BotEap.comThe key to wholesale Real Estate is attracting leads from motivated sellers, AS WELL AS finding tons of people who want to buy these homes at wholesale prices to put the deal together.
Website design By BotEap.com How do we do this “On The Cheap”?
Website design By BotEap.comWell, I sat down the other day and wrote down all the techniques I personally use to find motivated sellers and buyers for my deals and thought I’d share them with my readers. Now, I must warn you that these techniques work best when used together. You don’t have to use all 100 techniques at that point, but I DO try to use a combination of at least 8 or 9 for any campaign. Different strategies will work better for different people, and once you find what works for you, keep stirring it up a bit and TEST TEST TEST…
Website design By BotEap.comPlease comment and let me know if you have any other cool low-cost strategies for capturing tons of leads… In the meantime, here are 92 lead generation strategies to help you grow your home buying business in no particular order. .
Website design By BotEap.com1. Sales letters to target neighborhoods
Website design By BotEap.com2. Classified ads in “Freebie Papers”
Website design By BotEap.com3. Craigslist
Website design By BotEap.com4. Create a simple “Magazine” with information that is of interest to people trying to save their home/divorce/etc. and place them at neighborhood convenience stores. (Can be simple black and white 2 or 3 pagers). You can get it printed CHEAP online (google it)!
Website design By BotEap.com4. Flyers on Cars: Pay neighborhood kids to go to every mall and Walmart in your area armed with “We Buy Houses” flyers.
Website design By BotEap.com5. Brochure dispensers in specific locations
Website design By BotEap.com6. Special reports
Website design By BotEap.com7. “We Buy Homes” Online Page – InvestorPro.com is a great prefab, or you can build one yourself.
Website design By BotEap.com8. Telemarketing – Check your local property appraiser’s website and learn about properties in a particular area that meet your purchase criteria. Go to – whitepages.com and enter the address to get a phone number. Give them a call and see if they are interested in selling or know someone who is.
Website design By BotEap.com9. Electronic newsletters
Website design By BotEap.com10. Traditional newsletters
Website design By BotEap.com11. Viral Marketing
Website design By BotEap.com12. Ebooks – Write a book on how to sell your house easily without a real estate agent and link to your website.
Website design By BotEap.com13. Magazine and Paper Inserts
Website design By BotEap.com14. Bird Dogs: Have a group of worker bees scout property for you. Pay them $1,500 for every deal you make a profit on — They only get paid when they pay you, so make as many as you can!
Website design By BotEap.com15. Introducers
Website design By BotEap.com16. Bandit Signs: Some people are totally against them. I put these bad boys all over town… 🙂
Website design By BotEap.com17. Family and friends
Website design By BotEap.com18. Joint Ventures – There are tons of other investors who want to partner on your deals in exchange for your work.
Website design By BotEap.com19. Radio Ads
Website design By BotEap.com20. PR – Cheaper than TV commercials and more effective. Call the local news and get a story that relates to “Local Real Estate.” Example: How to keep the bank from losing your house in such a horrible housing market and recession. – You will find tons of investors looking for partners or to buy wholesale properties from you. Visit my website for a list.
Website design By BotEap.com30. Take other investors who have been doing this for years to lunch. Do the same for small local bank presidents, probate and divorce attorneys, prominent real estate agents… you get the idea.
Website design By BotEap.com31. Attend industry seminars
Website design By BotEap.com32. Gather and use testimonials – I usually bring a video camera to the closing to get a video testimonial for my website.
Website design By BotEap.com33. Offer a free consultation to discuss how to save the person from foreclosure. Of course, if you can help the person by moving some papers or getting a leniency agreement, you should. Believe me, it’s worth it because you’ll be known as the expert and start getting referrals for offers that pay much higher sums.
Website design By BotEap.com34. Offer to pay the person for their time just to get their foot in the door. Yes, it sounds bold… but it works!
Website design By BotEap.com35. Host a free procedural seminar or clinic.
Website design By BotEap.com36. Promote an industry event – have a booth and COLLECT AS MANY NAMES AS POSSIBLE!
Website design By BotEap.com37. Give sponsorships to outstanding people
Website design By BotEap.com38. Set up a Squidoo Lens
Website design By BotEap.com39. Write articles online: EzineArticles.Com is great for that. You can link to your home buying site and rank high on Google.
Website design By BotEap.com40. Form alliances with other investors
Website design By BotEap.com41. Create a gift, for example, calendars, mugs, posters…
Website design By BotEap.com42. Write for the local newspaper.
Website design By BotEap.com43. Syndicate a column
Website design By BotEap.com44. Create a flyer and pay the paperboy to deliver them when he delivers the morning paper.
Website design By BotEap.com45. Do some local real estate research and feature it in the local media. He will get credit for the information in a story again, making him an industry expert.
Website design By BotEap.com46. Send articles to people in foreclosure that you might think would be helpful.
Website design By BotEap.com47. Advertising on buses, taxis
Website design By BotEap.com48. Speak at the local university.
Website design By BotEap.com49. Panel at professional seminars
Website design By BotEap.com50. Write an instruction booklet
Website design By BotEap.com51. Create cards that offer a finder’s fee
Website design By BotEap.com52. Do pro bono work for charities with real estate links – Example: Habitat for Humanity
Website design By BotEap.com53. Put signs on your car
Website design By BotEap.com54. Make polo shirts or t-shirts and distribute them (I prefer polo neck ones)
Website design By BotEap.com55. Do a publicity stunt – Take care friend… 🙂
Website design By BotEap.com56. Cross-promote with other investors: provide an 800 number and advertising. Split leads equally or match deals.
Website design By BotEap.com57. Enter a contest
Website design By BotEap.com58. Create a contest
Website design By BotEap.com59. Direct Mail to Landlords Who Just Filed for Divorce
Website design By BotEap.com60. Postal promotions
Website design By BotEap.com61. Business cards
Website design By BotEap.com62. Offline Networks
Website design By BotEap.com63. Online Networking
Website design By BotEap.com64. Go to house shows
Website design By BotEap.com65. References
Website design By BotEap.com66. Speeches
Website design By BotEap.com67. Knocking on the door: Take a list of houses that are in foreclosure and start knocking on some doors. 68. Social Networking Sites -ActiveRain, StumbleUpon – DIGG – MySpace – Facebook There are tons…
Website design By BotEap.com69.Christmas cards
Website design By BotEap.com70. Birthday Cards
Website design By BotEap.com71. Thank you cards
Website design By BotEap.com72. Add Value Notes/Paper Clippings
Website design By BotEap.com73. Promotional gifts.
Website design By BotEap.com74. Writing Articles
Website design By BotEap.com75. Online Forums – Think Local
Website design By BotEap.com76. Billboards
Website design By BotEap.com77. Free Pens/T-shirts/Mugs
Website design By BotEap.com78. Loss leaders when selling properties
Website design By BotEap.com79. Free teleclasses
Website design By BotEap.com80. youtube
Website design By BotEap.com81. eBay
Website design By BotEap.com82. Mini Courses – Send a ton of free content to people who provide their contact information on your website. Investorpro automates this process.
Website design By BotEap.com83. Two Step Paper Ad
Website design By BotEap.com84. Rotary Club
Website design By BotEap.com85.Church
Website design By BotEap.com86. Schools: Advertise in the PTA flyer or sponsor a school function.
Website design By BotEap.com87. Chinese Food and Pizza Places: Pay them to send out your flyer with every delivery they send out.
Website design By BotEap.com88. Drive through older neighborhoods and locate owners of houses that appear to be in need of a major repair, boarded up, tall grass, vacant.
Website design By BotEap.com89. Code Enforcement Department.
Website design By BotEap.com90. Find Owners who have Tax Leins against the property.
Website design By BotEap.com91. Locate Recent Estates — Check Obituaries
Website design By BotEap.com92. Let real estate agents know you buy houses fast for cash and to let you know if they have pocket listings.