Authors: Your book is your business

Website design By BotEap.comStart where you are with what you have. You’ve heard it hundreds of times. But what does that mean? You have published the book and have it on Amazon. Congratulations!

Website design By BotEap.comNow what? Now the fun and frenzy begins.

Website design By BotEap.comYou push people to buy it. You share the Amazon link. You do “free download” days with the eBook. You run Facebook ads. Your blog about it. You send eblasts. You get creative and do a book trailer and some blog crawls. You write a press release. You go to the media. You book into podcasts or run a teleseminar or start a podcast on the topic of the book.

Website design By BotEap.comHoping that people will buy the book, talk about the book, and then more people BUY the book. Phew!

Website design By BotEap.comBook sales are skyrocketing, for at least three months. So you know what happens after about 90 days?

Website design By BotEap.comNothing.

Website design By BotEap.comYou are exhausted and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and now you’re stuck.

Website design By BotEap.comThat is why it is not enough to be an author. You have to become an entrepreneurial author. You must have a strategy to turn your book into a business.

Website design By BotEap.comYou are the expert and the authority on any topic in your book. You shouldn’t just be a book seller. You are the CEO of your information products business.

Website design By BotEap.comAn entrepreneurial author creates courses, workbooks, audiobooks, home study courses, lecture series, and even “branded” products like T-shirts, journals, backpacks, or phone cases. This is what we call “product line extension”.

Website design By BotEap.comThink like an entrepreneur, not like an author. Sure, you can go talk and sell books in the back of the room. But you’re not taking advantage of the full business model of what’s possible with a book.

• Website design By BotEap.comYou can hold an annual conference or convention on the topic of your book.
• Website design By BotEap.comYou can create a complete sales funnel and launch video/audio lessons for different learning levels. Think about launching a series for those who are beginners, then intermediate, and finally advanced.
• Website design By BotEap.comYou could train individuals and consult with companies.
• Website design By BotEap.comYou could sell your book in bulk to organizations.
• Website design By BotEap.comYou could become a paid spokesperson, columnist, or regular contributor to the media organization as an expert.
• Website design By BotEap.comYou could get sponsors and provide them with content for their blogs.

Website design By BotEap.comThe opportunities are endless. There are hundreds of products or income streams you can get from your book, but you have to think like an entrepreneurial author. It really is about leveraging your resources, experience, and business insights to get to the next level.