Benefits Vs Features

Website design By BotEap.comDo you know the difference between features and benefits? If you want your website or ad copy to be persuasive, you have to.

Website design By BotEap.comThe benefits are better than the features. Why? Because they appeal to the wishes and emotions of their customers.

Website design By BotEap.comHere’s a story that explains the difference between benefits and features.

Website design By BotEap.comLast year I decided to buy an iPod. There was a $ 150 iPod with 2 gigabytes and a $ 199 iPod with 4 gigabytes. At first I decided to buy the 2 gig iPod. It sounded like a lot of bytes, so why spend another $ 50? Later I found out that the 2-gigabyte iPod could hold 500 songs (which seemed like a lot), but the 4-gigabyte iPod could hold 1,000. That’s double for just $ 50 more.

Website design By BotEap.comAs part of my job, I often save mp3 files from long talks or teleseminars. They usually last 60 minutes or more. These would surely count as multiple songs. Suddenly 4 gigabytes didn’t seem like much and I bought the 4 gig iPod.

Website design By BotEap.comThe characteristic was the number of gigabytes. The benefit was the amount of audio the iPod could hold. The feature meant nothing to me until I was able to translate it into benefits.

Website design By BotEap.comHow do you use this lesson?

Website design By BotEap.comIt’s okay to include features later in your copy. But you should always start with the benefits. So do you get the difference between features and benefits? Examine yourself and find out: decide if I am describing a benefit or a feature.

Website design By BotEap.comBenefits vs. Features Questionnaire

Website design By BotEap.com1. Our sheets have a thread count of 400.

Website design By BotEap.com2. These sheets are so comfortable and luxurious that you will never want to get out of bed.

Website design By BotEap.com3. SUBWAY® Teriyaki Chicken Sub has 6 grams of fat.

Website design By BotEap.com4. You’ll stay slim and attractive when you eat this sandwich, even though it’s hearty and delicious (actually, it’s my son’s favorite and mine too).

Website design By BotEap.com5. We sell 4-3 / 8 “by 5-3 / 4” envelopes.

Website design By BotEap.com6. If you or your children make your own greeting cards, you will know how frustrating it is to find the right envelope. You cannot send a card without one. These are the perfect size. An 8-1 / 2 “x 11” sheet of paper, folded twice, will fit perfectly.

Website design By BotEap.com7. Microsoft Outlook includes an alarm calendar.

Website design By BotEap.com8. You don’t need to worry about missing important appointments. The built-in Outlook alarm will remind you.

Website design By BotEap.comI bet you already know the answers. If not, just visit my website and write to me and I will tell you the answers

Website design By BotEap.comAnd if you make Learn the answers, look at your marketing materials, and see whether or not you include benefits at the beginning of the copy. Remember, features are fine, but benefits should come first. Get your customers excited about what you have to offer!