Coffee culture in India
Website design By BotEap.comIndia is the sixth largest coffee producer in the world, but Indians, in general, were not big coffee drinkers. Apart from the south, where the kaapi filter reigned supreme, tea has dominated the psyche of the average Indian. However, things are changing rapidly as the twin forces of globalization and the Internet have made coffee the new cool drink. More and more Indians are turning to coffee to fuel their workday as cafes, both international and domestic, are springing up in every city and town. These rapidly expanding cafes are the go-to place for people to catch up or spend a few hours working, reading or just hanging out. Equipped with free Wi-Fi and air conditioning, these cafes are also fast becoming the place of choice for informal work meetings. Where just 20 years ago cappuccino, latte and double shots would have been foreign words, today’s Indians not only know the difference between them but can also discern between a medium, dark or light roast and are looking for the best coffee machine . .
Website design By BotEap.comBut even this pattern of coffee consumption is changing. While earlier Indians were satisfied with drinking coffee at cafes and tea at home, the same is no longer true, people now want to enjoy quality coffee at home and are not ashamed to buy coffee machines and cafes from a single origin to take your love of coffee to the next level. Another reason for this trend is the high level of sugar and artificial flavors present in many cafes’ signature coffee drinks, which doesn’t sit well with today’s health-conscious youth. Compare this to the scenario of just a few years ago when the average Indian would have had no idea about the different methods of brewing, let alone even think of buying a coffee machine. the hunt for the best coffee machine is underway as Indians check internet reviews, form coffee appreciation clubs, attend coffee tasting meetups for the best beer available. As gourmet coffee roasters and vendors are inundated with orders for their artisan blends and instant coffee, the coffee option of the past is lost.
Website design By BotEap.comWhile popular misconception may lead people to think that the price of coffee machines in India is terribly prohibitive or that the products available are of poor quality, nothing could be further from the truth. Coffee machines in India are not only on par with international brands, but the prices are also competitive, making having the best coffee machine for your needs a distinct possibility for everyone. Grinding your own coffee and brewing it at home is now seen as a sign of sophistication rather than a tedious and avoidable chore as previously thought.
Website design By BotEap.comFrom a niche drink to a drink that signifies upward mobility and youth, coffee in India has come a long and interesting way in just twenty years, leaving us wondering what the next trend in coffee consumption will be . And while we wait for him to show up, may we suggest a piping hot cup of coffee?