Don’t let your email lists get cold

Website design By BotEap.comMany bands and musicians do a great job of getting email addresses at a show, on a tour, or even exchanging a free MP3 for an email address.

Website design By BotEap.comBut they let the list cool down by sending them just two emails a year.

Website design By BotEap.comOne promoting your new album or tour and then another on Black Friday because you hope to sell some merchandise.

Website design By BotEap.comOne big problem musicians have when emailing that list is that they say “Oh, I don’t want to spam or annoy you.”

Website design By BotEap.comBut you need to remember a few things …

Website design By BotEap.comIf someone gave you their email address, they are essentially giving you permission to contact them again because they want to hear from you. So you shouldn’t feel like you are bothering them when you send them an email.

Website design By BotEap.comThe second thing is, if you only email your list to promote things, you’re basically like that friend we all have who never stays in touch and only sends a message when they want something.

Website design By BotEap.comAnd that’s exactly what you’re doing when you come out of nowhere and try to sell your album via email.

Website design By BotEap.comThis person may have been drunk on your show and doesn’t even remember how they got on your list in the first place!

Website design By BotEap.comSo what you need to do is send weekly emails to people.

Website design By BotEap.comTake advantage of the fact that you are a musician in a band and are living a life that most people will never experience.

Website design By BotEap.comThey don’t know how to write songs, or what it’s like to go on tour or play a show in front of people. They really have no idea.

Website design By BotEap.comSo what you can do is instead of sending them promotional emails every week. You can send an email saying “Hello, we are working on a new song, here is a video of our rehearsal space.”

Website design By BotEap.comOr check out this crazy story from a show we hosted this month. You could even start a conversation with them and ask them about their favorite band. Try connecting with them!

Website design By BotEap.comIt doesn’t have to be long, maybe 200-400 words, or you could even just link to a video if you don’t like typing. But keep that connection with your fans so they are eager to see your name in their inbox. It keeps them “hot”.

Website design By BotEap.comSo when you want to promote an album or sell merchandise, they will be much more likely to open your email and buy from you because they like you.

Website design By BotEap.comGrowing your fan base is about building and maintaining relationships. When you have an email list, you can do it very easily in just about 20 minutes per week.

Website design By BotEap.comSo if you haven’t emailed your list in the last few months, send them some love today.

Website design By BotEap.comIf you want to set up a way to build your fan base and sell your music with a predictable online system instead of spending years on the road.