Fusionology – Learning about social networks

Website design By BotEap.comSocial media refers to any type of multi-level social structure in which people monitor or follow other people. In the real world, any type of leader might be watched by a variety of people who, in turn, would be followed by other people, and so on. Understanding the ins and outs of social media should be included in the marketing plan for a home business opportunity.

Website design By BotEap.comYou will find this important type of structure in the church, in business organizations, in educational establishments, and even in athletic clubs. For a home business opportunity, this type of social system can be leveraged because people at higher levels can influence people below them (also known as downlines in network marketing) to participate in the opportunity. .

Website design By BotEap.comSocial media is a great help in MLM promotional efforts because much of the campaign can be completed very successfully within the network. Today, social networking has gained a whole new meaning with the popularity of these techniques on the World Wide Web through sites like Orkut, Facebook, MySpace, YouTube, Twitter, etc. However, for our purposes in this particular marketing plan, we will refer only to traditional social media techniques.

Website design By BotEap.comThe benefits of social networks. 

Website design By BotEap.comThere is always a high rate of affiliate success with social media because the people who are driving your business opportunities are known to the potential customer in some way. This leads to a growth in the credibility of the marketer. The person being sought is unlikely to reject the idea immediately due to this association. He or she will at least make an appointment to find out what it’s all about. Common interest groups always help in any type of business marketing, including MLM. Whenever people are within a specific social network and one of them is involved in a certain MLM activity, the other people may believe, “If you’re doing it and you’re happy with it, maybe I can give it a try too.” This type of mental image helps in business promotion.

Website design By BotEap.comThe downside of social media. 

Website design By BotEap.comMany people may log on to the network simply out of obligation. They may not actually be interested in the idea. This can be seen in an office setting when a high-ranking official asks his staff about the opportunity. They may do it simply to maintain a cordial relationship with their boss. Those reps will add to the volume anyway, but they won’t be instrumental in moving things forward. They may also resent their boss if things don’t work out as they should, which can affect their original professional relationship. Then there is also the point that relationships are personal. Because of this, it is conceivable that there will be a lot of out-of-context conversation between the lead and the salesperson, which reduces the output of the effort.

Website design By BotEap.comUnderstanding as much as you can about social media and its benefits and drawbacks can give you a good foundation when you’re trying to move your business forward. Also, it is essential to have a good marketing plan for a home business opportunity.