If your search term isn’t right for your business, too competitive, or just a keyword that isn’t generating enough traffic, then you may be wasting your time. If you’re hospitalized and don’t do the market research, you may be banging your head against the wall. Website design By BotEap.comDigital Marketing for WordPress
Online market research is very easy, accessible and honest. It is relentless and available at your fingertips. Website design By BotEap.comWhat are keywords?
Generally speaking, keywords are the words or phrases that people use to ask a question. Website design By BotEap.comFree Market Research Tools
Most of the time, this step is skipped because, let’s face it, this step isn’t sexy. Website design By BotEap.com1. Google Keyword Tool
Google has tools that are free that you can use to do market research. This tool allows you to access the database of the data that Google creates through AdWords. Google AdWords is a product used by Google to sell advertising space to people who want to advertise a specific keyword. Website design By BotEap.comgoogle.com/sktool Website design By BotEap.comThe top 3 metrics we are looking for to find a keyword worth targeting are:
- volume (how many local monthly searches for this keyword)
- competition (# of websites advertising this keyword)
- commercial value
It shows us the number of people who use a keyword search during a given time. This is important because you don’t want to waste time doing SEO for a keyword that is trending down and fewer people are searching for the keyword. Website design By BotEap.com3. Google Statistics
It gives us a deeper look at the search behavior of a keyword. It gives you more information about a keyword, such as where, and allows you to make a more informed decision. Website design By BotEap.comThree important concepts to choose the right keyword
1. Volume – the number of people searching for a keyword Website design By BotEap.comtwo. Competition – What is our competition doing in the market? What clues are they giving Google. We need to look at the quality and competition in the market for a keyword. If there is a lot of strong competition for a keyword, you may want to go ahead and choose a different keyword. If many people advertise a keyword, it could mean that there is a commercial value around the keyword. Website design By BotEap.com3. market samurai – Eavesdrop on customers and analyze your competition to decide if a keyword is worth searching for. Website design By BotEap.comWordPress and SEO
So we’ve put together a list of what we think are the best WordPress SEO marketing tools. WordPress is by far the best CMS and blogging tool for SEOs and business professionals. One of the reasons is the large number of free plugins available. So, take your time to complete your market research and focus on the right keywords to increase traffic with digital marketing for WordPress. Website design By BotEap.comFree WordPress SEO Tools
- Social Locker (free version)
- WP Social SEO Pro (Free Version)
- Member S2 (free version)
- WPRobot (free version)
- Thirsty Affiliates (Free)