Google has created an ad word tool called “Google AdWords”. It has a bunch of words collected that are being bid highest by online users. Google AdWords is also known as paid marketing. Advertisers have to pay to bid on those keywords that are present in the paid campaign. Less effective keywords lower the Business Ad Rank. Website design By BotEap.comGoogle AdWords sets the budget bar based on your requirements. You can also choose the bid on the lowest rated word and run your campaign with as low a budget as you like. In the AdWords world, impressions, clickthroughs and keyword planner play the main role for successful paid marketing on a digital platform. Website design By BotEap.comSearch Engine Marketing:-
The conceptualization of SEM is carried out to elaborate the operation of paid marketing in the Google search engine. The main examples of SEM are Google, Bing, Yahoo, in which they allow advertisers to advertise, but through various methods such as: Website design By BotEap.com1.) CPAP: Pay per click (advertising is taken into account)
2.) CPC: Cost per click (AdWords costs are taken into account)
3.) CPA: Cost per acquisition (counts impressions) Website design By BotEap.comThe most relevant form of advertising through a search engine is PPC Advertising. Pay per click marketing strategy reduces the waste of money to some extent. In this paid marketing strategy, the ads are displayed to the users based on the keywords entered by them into the Google search engine. The advertiser’s money will only be deducted when a user clicks on their respective ad and visits the page. The advertiser cannot boost their ad by paying more to get ahead of their competitors. All PPC marketing revolves around the keywords used by users. For this reason it is also known as
“Keyword Marketing”. The PPC campaign is effective in that it reaches a potential audience that is genuinely interested in the product and the ad gets the proper exposure in the industry through this marketing tactic. Website design By BotEap.comImportance of PPC Advertising:- Website design By BotEap.com1.) The PPC campaign has a hyper-targeted audience that clicks on a particular ad of interest to them.
2.) From the monetary aspect, it is a very safe tactic in which the deduction happens with a click.
3.) No unwanted impressions or navigation when clicking on the paid marketing ad.
4.) PPC happens with full authentication through ad auction, each and every keyword is auctioned for a search engine to determine the validity of the ads through the search engine results page. search (SERP). Website design By BotEap.comExamples of PPC Advertising:-
Olay BB Cream had come up with a PPC marketing tactic that included site links, an offer, and a trademark. Website design By BotEap.comThe combination of these three elements makes an ad appear trustworthy and appealing due to the stated bid. Site links give the user the opportunity to click wherever they are willing to search for the right product. Trademarking can speed up your search engine ranking. Website design By BotEap.comAn Audi PPC ad campaign had sitelinks, verbs, and social extensions that elevated the ad in the search engine. Website design By BotEap.comSite links are a sure game changer as they give a user the freedom to learn about product ideas in a more systematic pattern. Website design By BotEap.comThe verbs of old have described the quality of an article in a much better way than writing a single line. Audi had created a single line that read “Experience Audi’s new luxury cars and models at Audi USA.com.” Website design By BotEap.comA social extension with a huge following changes the game on the Google platform in the blink of an eye. Website design By BotEap.comConclusion: –
A PPC campaign is the most effective and cheapest way to deliver paid ads. It is a backbone for growth, as well as the marketing model of the business giant. Keywords to generate an ad can be auctioned using a bid and the business ranking can be learned from the Google search engine. Website design By BotEap.comPPC Marketing provides a niche audience that engages with a product and improves its features at the same time. Allows you to show ads to a specific demographic or country globally or locally with time and day preference. Helps target customers and redirect them to the advertiser’s website.