How any business can benefit from SEO
Website design By BotEap.comSEO improves the user experience (UX)
Website design By BotEap.comImproving a website can provide a better user experience and there are different ways to do it. Some of these offer relevant information, photos/videos that support text, web pages that are easy to navigate, and a mobile-optimized website.
Website design By BotEap.comThe ways mentioned above provide a better user experience. As a result, there will be more clicks, more leads, better brand recall, and higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.
Website design By BotEap.comSEO is the number one source of leads
Website design By BotEap.comInbound marketing strategies are the most efficient and successful sources of leads for both B2B (Business to Business) and B2C (Business to Customer) marketers, as well as non-profit organizations. These strategies include SEO, content marketing, social media, and referrals, among others.
Website design By BotEap.comIf businesses are not getting leads from their SEO strategies, they need to evaluate their activities. There may be other marketers who are taking advantage of their piece of the pie.
Website design By BotEap.comSEO offers higher close rates
Website design By BotEap.comAccording to statistics, SEO leads deliver an average of 15% close rates, while outbound leads generate close rates of just under 2%. Most of the time, outbound/cold leads, where businesses communicate with customers, result in lower conversion rates.
Website design By BotEap.comOn the other hand, SEO leads, where customers search for products/services, give a higher conversion. Such individuals have a particular purpose or requirement when searching the web.
Website design By BotEap.comSEO leads to higher conversion rates
Website design By BotEap.comWhen a website ranks high on search engine sites, it is expected to have higher conversion rates. Your target audience will be more aware of your presence as long as you stay at the top of the search results.
Website design By BotEap.comWhen customers become familiar with a brand and learn more about its products/services, they are more likely to make a purchase.
Website design By BotEap.comSEO builds the credibility of a brand
Website design By BotEap.comWhen a brand ranks at the top, second, or third in search results, customers will think the company is among the top players in the industry. This also shows that it is a popular brand and many users have searched for it.
Website design By BotEap.comOn the other hand, if the brand is at the bottom of search engine results, customers may get the idea that the brand is new or not well known in the industry. They may also think that the company does not have enough budget to improve the website and get better results.