Press Release Distribution Services
If you’re in the business of marketing your website or your product, one of the most effective ways to do so is through press releases. However, not all press release service providers are created equal. Some companies simply ignore certain important aspects of press releases to ensure that they get only the most favorable press coverage, or focus on certain marketing tactics to the exclusion of other important aspects of effective press marketing. Fortunately, there are some common mistakes that both new and established companies can make when choosing which press release distribution company to use.
The first mistake that many companies make is focusing on just one strategy for press marketing. There are three main strategies that you need to consider when looking for the best press release distribution services. First, you need to consider what types of news media sites you’re going to be targeting. While many businesses want to target local news media sites, such as local newspapers, regional newspapers, radio stations, or television stations, some businesses also find success with Internet news sources, including blogs, video websites, and social networking sites. Therefore, it’s important to consider which types of media sites are bringing the most traffic to your site, as well as which ones you wish to focus your efforts on.
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The second mistake that many companies make is not making sure that their press releases are search-engine-friendly. You have to remember that search engine spiders are extremely particular about certain things when indexing a web page. If your press release doesn’t appear at all on the first page of major search engines like Google, then it’s basically useless to you. Most importantly, any media release that doesn’t appear on the first page of major search engines results will most likely not receive a great deal of attention from readers. The search engines will then pass on your press release and not even place it among their featured news stories.
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How to Choose Press Release Distribution Services
Another major mistake is to think that the only time you should send out a press release is during major events. Major events in the news almost always include some form of newsworthy information, so you’re actually better off sending these releases out a couple weeks before your event. If your company does not directly benefit from the information your company releases, then it’s probably not worth wasting your time sending these out a week in advance. Also, if your readers have questions about your product or service and they can’t find the answers on the news website or local newspaper, then they’ll likely go elsewhere for them. Therefore, you must try to think about how your product or service fits into the news cycle and distribute your releases accordingly.
Finally, another mistake companies make is using old, outdated platforms to distribute press releases. There’s nothing wrong with using traditional distribution methods, but modern platforms make it much easier to distribute your press releases online and bypass outdated media. If you want to avoid wasting your time and effort sending out outdated releases, then make sure to use modern platforms to distribute your press releases. Many new and innovative platforms are available that will ensure you reach all of your target audience and provide you with the maximum benefits.
In short, it’s important for you to think about your press release distribution options carefully. If you choose to go with one of the aforementioned mistakes, you’re going to be wasting your time. Instead, spend your time considering which of the best press release distribution services are right for you. By doing this, you’ll ensure that your company gets the coverage it deserves!