How to use graphic design to increase landing page conversion rates
Website design By BotEap.comLanding pages must be eye-catching to drive conversions.
Website design By BotEap.comDesign and copywriting work hand in hand to make sure landing pages get the job done. The graphic design eases the path from the top of the page to the call to action. CTA encourages users to go one step further.
Website design By BotEap.comHere are 6 ways graphic design can be used to improve landing pages:
Website design By BotEap.com1. Allow users to view content and other offers as “real”
Website design By BotEap.comAlthough the products offered on the web can be fast and convenient, their disadvantage is that they are not tangible. When items seem solid, users can associate themselves with them in a positive way. For example, an e-book can look like one you see on the shelves when it has a complete and professional cover.
Website design By BotEap.com2. Tell a story through illustrations, as well as text or photos
Website design By BotEap.comWhile photos can easily capture the interest of users, nothing could compare to an illustration when it comes to encapsulating a brand’s distinctive style. It can communicate a brand message more effectively than stock photography, especially when it’s lighthearted, creative, or humorous.
Website design By BotEap.com3. Reinforce text by using meaningful icons
Website design By BotEap.comIcons prove to be powerful as they pack a lot of meaning even in a small space. These symbols are like colors in the way that they elicit quick responses due to unexpected emotional associations. Check marks and trophies are “positive” icons that associate users with success.
Website design By BotEap.com4. Let CTA Buttons Stand Out Using Contrasting Colors
Website design By BotEap.comA landing page aims to get users to click on the call-to-action (CTA) button. At first glance, the CTA should stand out even when users are scrolling quickly. This means that a CTA button should have contrasting colors instead of complementary ones.
Website design By BotEap.com5. There should be leverage directionality in graphic design
Website design By BotEap.comUsers tend to follow directional cues when in front of a desktop computer. As an example, the person in the photo establishes a connection with the user. Since this same person is looking in the user’s direction, he tends to direct the user’s attention, which is better for a CTA or signup.
Website design By BotEap.com6. Use real people for photos instead of models
Website design By BotEap.comToday, users closely examine the level of “authenticity” that a brand demonstrates. To them, standard photos are artificial and don’t seem as reliable as photos of real people. To address this issue, it’s best to include photos of team members and customers on your landing pages.
Website design By BotEap.comPowerful graphic design is a crucial part of landing page usability.
Website design By BotEap.comBefore publishing a landing page for the first time, it’s best to make sure that the visuals on the page reinforce the text. Users must be able to see the visual message clearly, whether they are using a desktop computer or a mobile device. If so, the landing page will be effective.