How to use social media effectively to market your business

Website design By BotEap.comIf you’re in business and social media isn’t part of your marketing mix, then you’re missing out on a huge opportunity. But as with most things in life, if not done correctly, you can waste a lot of time, effort, and possibly money, and become frustrated with the lack of results.

Website design By BotEap.comWith an estimated 1.15 billion users on Facebook, 500 million on Twitter, 300 million on Pinterest, and 1 billion users and 4 billion daily views on YouTube, not to mention 343 million active users on Google+, the potential market is staggering. enormous.

Website design By BotEap.comHaving said that, the problem is, how do you find and influence the people using these platforms who will be interested in your product or service?

Website design By BotEap.comMany people, new to Social Media Marketing, spend a great deal of time with limited results and stop saying “it doesn’t work”. And there’s no doubt that it can be the biggest “time thief” known to man if you’re not focused.

Website design By BotEap.comContrary to what social media platforms would have you believe, social media marketing generally doesn’t provide instant results. If you expect to set up a Facebook page today and then sit back and wait for the orders to roll in, you will be sadly disappointed.

Website design By BotEap.comHaving such a large potential audience is a “double-edged sword”, because with so many viewers comes huge competition, all vying for the attention of the same group. Also, as in the world of bricks and mortar, it’s important to differentiate between the seekers and “tire kickers” and the buyers. Any good salesperson will tell you that an essential sales skill is being able to “kill” wasted time early.

Website design By BotEap.comThe selling principles are valid both in the online and offline world. The truth is that “People buy people” and buy more frequently from people who “Know, like and trust”

Website design By BotEap.comSo when starting a social media marketing campaign, you should always keep this in mind. Additionally, understanding the wants and needs of your potential audience is crucial to the success of your campaign.

Website design By BotEap.comThese days we are bombarded with information from a wide range of sources, mostly trying to sell us products and services we don’t want or need. This information overload means that we have a natural barrier to the messages we receive in this way.

Website design By BotEap.comIn order for you to stand out from the crowd, you need to build rapport with your audience and provide information that they value. Hitting them with spam sales messages will only turn them off and make them run to the “back button” on their mouse to get them off the Facebook or Twitter page.

Website design By BotEap.comTo build a loyal following, there needs to be more “telling” and less “selling.” Think of it like building a relationship, it takes time and effort. When you’re on a first date, if you said “I love you, let’s get married and have babies together”, what do you think the result would be? Chances are, your date thinks you’re some kind of “weirdo” and heads out the door at some speed.

Website design By BotEap.comThe same is true when building a relationship online; It takes time and effort to earn the trust of your audience so that they think you have something of value that they would benefit from.