Title: new, announcing, presenting, finally, just released, now, finally. Website design By BotEap.comExamples: Website design By BotEap.com“Now! Acquire Florida Land This Easy Way … $ 20.00 Down Payment and $ 20.00
One month “ Website design By BotEap.com“The new diet burns more fat than running 98 miles a week” Website design By BotEap.com“Announcing … the new edition of the encyclopedia that makes learning things fun” Website design By BotEap.como The holder of the guarantee. Warranty holders declare a desirable benefit and guarantee results or other benefits. If you offer a powerful guarantee, let your potential customers know by stating it in the title. Website design By BotEap.comExamples: Website design By BotEap.com“Play the guitar in 7 days or we’ll give you your money back” Website design By BotEap.com“Announcing a new technologically advanced golf ball that will never lose, never cut and never lose … 100% guaranteed” Website design By BotEap.como The title of how to do it. These two words, “how”, are very powerful words. You can never go wrong with an instruction title. (More than 7,000 book titles start with Instructions). Instruction holders promise your potential customer a source of information, advice, and solutions to their problems. If you are ever stumped by a title, use the How To title, it works! Website design By BotEap.comExamples: Website design By BotEap.com“How to win friends and influence people” Website design By BotEap.com“How to Flaunt Your Kitchen” Website design By BotEap.com“How To Form Your Own Corporation Without A Lawyer To
Less than $ 50 “ Website design By BotEap.como The title of benefits. The key to a winning earnings title is knowing your market so well that you can offer them a powerful and compelling benefit that they can’t easily get elsewhere. You need to thoroughly research your target market to find out what benefits will motivate them to take action. Website design By BotEap.comExamples: Website design By BotEap.com“If you are a careful driver, you can save money on car insurance” Website design By BotEap.com“Clean your breath while cleaning your teeth” Website design By BotEap.com“Get rid of financial worries forever” Website design By BotEap.como The title of the question. Again, to use this headline, you have to really know your market. You need to know what your prospect is thinking, what their anxieties are, and what they hope to accomplish. If you know your target audience that well, then the question title is an effective title to use. The question holder should focus on the personal interest of your potential customer and ask a question that you want to know the answer to. The best types of questions to ask are those that involve your potential customer. Website design By BotEap.comExamples: Website design By BotEap.com“Do you make these mistakes in English?” Website design By BotEap.com“Can you pass this money test?” Website design By BotEap.como The holder of the reason-why. With the title Reason-Why, you give your potential customer specific reasons why they should read your ad. Reason: why headlines are effective because they contain specific facts and numbers. Reason: why headlines don’t need to include the words “reason why”. You can use “38 ways”, “7 steps”, “5 secrets”, and so on. Website design By BotEap.comExamples: Website design By BotEap.com“38 Fun and Easy Ways to Win $ 500.00 Next Weekend” Website design By BotEap.com“7 steps to freedom” Website design By BotEap.com“67 Reasons I Would Have Paid You To Respond To Our Ad Some
Months ago “ Website design By BotEap.como The Holder of the Testimony. The testimonial title is just what it says: use a customer testimonial as the title. With this headline, you get your customers to sell for you by talking about the benefits they received. Website design By BotEap.comExamples: Website design By BotEap.com“I lost my bags … and I also saved money” Website design By BotEap.com“How I Retired With a Guaranteed Income for Life” Website design By BotEap.com“I was tired of living on a low wage, so I started reading The Wall Street Journal, through a subscriber.” Website design By BotEap.como The command title. The command title tells your client what to do. Your command should encourage action by offering your potential customer a benefit that will help them. Effective command headlines begin with action verbs. Website design By BotEap.comExamples: Website design By BotEap.com“Stop dreaming and start making money” Website design By BotEap.com“Throw Your Wax Can In The Trash – The New Wax Free Floor Is
Here “ Website design By BotEap.com“Apply for Christmas Cards Now – Pay After January 20th” Website design By BotEap.comThere you go! Various types of headlines that you can use for any type of circumstance or market. Each type of title works well on its own or can be combined with the other types of title. Website design By BotEap.comNow, let’s talk about the words you can use in your headlines. Website design By BotEap.comPowerful headline words that have proven themselves: Website design By BotEap.com
Website design By BotEap.com* Advice To * AmazingWebsite design By BotEap.comAnd finally, the three most powerful headline words: Website design By BotEap.com
* Announcing * At Last
* Bargain * Breakthrough
* Discover * Do You
* Easy * Facts
* Guarantee * Here
* How To * Immediate
* Life * Magic
* Money * New
* Now * Powerful
* Proven * Quick
* Sale * Secrets Of
* Success * SurprisingWebsite design By BotEap.com
Website design By BotEap.comFREE You YourWebsite design By BotEap.comWebsite design By BotEap.comThe words you use in your headlines are very important. Dan Kennedy has talked about how adding just one letter to a headline (with no other changes to the ad) nearly tripled the response to a magazine ad. Website design By BotEap.comLet’s take a look at the headline Dan talked about. This is what the headline said before the change: Website design By BotEap.com“Put music in your life” Website design By BotEap.comAnd this is what he said after the change: Website design By BotEap.com“Put music in your life” Website design By BotEap.comAdding the “s” to the word “Post” almost tripled the response to the ad! (The first title implies that you have to do something. The second title implies that something has been done for you). Website design By BotEap.comThis example demonstrates how important it is to spend a lot of time writing dozens of headlines and then testing different headlines. Website design By BotEap.comHow to become an expert at writing headlines: Website design By BotEap.comThe first thing you can do to become an expert at writing headlines is to start a headline collection. Website design By BotEap.comWhenever you see a headline that catches your eye and forces you to read the ad, write it on a 3 x 5 card. Take time to study these headlines and see if you can improve them. Website design By BotEap.comAn easy way to start an effective headline collection is to subscribe to tabloid magazines. The folks at National Inquirer, Star, and The Globe know how to write headlines. Due to their compelling headlines, these magazines sell millions of copies every week! (Get off the impulse kiosks!) Website design By BotEap.comI have hundreds of tokens with headlines. When it’s time to write a headline, I use these cards to get ideas. Website design By BotEap.comHere’s another trick for writing headlines: Website design By BotEap.comBefore attempting to write a headline or any form of advertisement, you should write down all the benefits of your product or service on 3 x 5 index cards. Write a single benefit on each card. When writing benefits, remember to write them from your prospects’ point of view. (Also, turn your product features into customer benefits.) Website design By BotEap.comOnce you’ve taken the time to write down the benefits, you’ll have a stack of cards (maybe hundreds) that you can use for headline ideas. Isolate the most important customer benefit and use it to create your headlines. Sometimes one of the benefits may turn out to be the beneficial owner. (Also, use the index cards when writing your ad or sales letter.) Website design By BotEap.comHere’s a checklist to use when evaluating your headlines: Website design By BotEap.com1. Does my owner communicate the greatest benefit to the client? Website design By BotEap.com2. Does my headline answer the question: “What do I get out of this?” Website design By BotEap.com3. Do you offer a reward for reading the ad? Website design By BotEap.com4. Is my headline clear and direct? Does it convey a complete message? Website design By BotEap.com5. Does my headline attract attention with a powerful sales message? Website design By BotEap.com6. Does it motivate my potential client to keep reading? Website design By BotEap.com7. Is my headline speaking directly to my target potential customer? Website design By BotEap.com8. Is my headline interesting or boring to my prospects? Website design By BotEap.com9. And finally, is my title an ad for my ad? Website design By BotEap.comRemember, the difference between a good headline and a bad headline is the difference between success and failure in advertising. Website design By BotEap.comYour title is the deciding factor on whether or not your potential customer will read your ad. It is the most important element of advertising. Take the time to write winning headlines and watch the response to your advertisement.