Humor in animated explanatory videos: purpose and types

Website design By BotEap.comWhy humor is essential in animated explainer videos

Website design By BotEap.comUnlike a ‘real’ video format, through which ‘real’ people could represent light plus intense human emotions with equal magnificence, the animated video format could, at best, be used for mock real human emotions, essentially in a fun and happy road. This is mainly because the default and prominent attribute of animation as a technical communication, regardless of its purpose of use, is happiness. And while animated characters can represent humans (or human-like beings) in a video, they can’t replace them when it comes to showing real, deep emotions that can recharge or move viewers. Thus, the only emotional resource that goes especially well with the animated video communication technique is humor.

Website design By BotEap.comThe biggest advantage of using an animated character explainer video for communication is that it allows you to present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable entity (real/unreal, tangible/intangible), there is endless scope to create unique character portrayals that are fun and lovable.

Website design By BotEap.comAlso, since animation has elements of movement and sound, creative communication techniques such as ‘Exaggeration’, ‘Satire’, ‘Spoof’ and others that cause laughter could be wonderfully used to enhance visual humor through a funny facial and/or body language. expressions of the characters in motion. This is another reason why humor naturally goes well with the technique of animated video communication.

Website design By BotEap.comTypes of humor elements and how they could be incorporated into an animated explainer video

Website design By BotEap.comstrong mood

Website design By BotEap.comNoisy humor involves those elements of humor that are presented in very apparent ways and can easily be experienced by viewers as funny and laughable. An obvious way to bring out this type of humor in an animated explainer video is to intentionally write a funny script using one or more pun techniques such as wordplay, phonetic confusion, obscure words and meanings, double entendres, rhetorical devices, and wordplay. support for. Visual humor elements, so that the voiceover (the script) and the visual-together bring out the humor. Needless to mention, sound effects play a very important and supporting role in bringing out strong humor in an animated explainer video.

Website design By BotEap.comsilent humor

Website design By BotEap.comSilent humor, in an animated explainer video, is the ‘not so obvious’ kind of humor. One way to bring out quiet humor is to create only visual humor elements. Imagine, for example, a video frame that is shared between a main animated character and a secondary animated character. When you are watching the video, even though most of your attention would be on the main character, the supporting character might still be animated to bring out the humor through her body language or facial expressions. These kinds of subtle elements of humor add that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the secondary characters would follow the flow of the script, their sense of humor remains independent of themselves.

Website design By BotEap.comIt often happens that when an element of humor is not very obvious to all viewers, it makes it even more appealing because then the viewer automatically becomes interested in interpreting this subtle humor and by doing so, pays more attention while watching the video.

Website design By BotEap.comHumor acts as the glue that keeps viewers watching your animated explainer video, until the very end. So when using an animated explainer video technique for marketing, make sure it has some elements of humor. How much? Well, that completely depends on your type of business entity and it’s up to you to decide.