Image Optimization for SEO – Best Practices

Website design By BotEap.comQuality content is the key to SEO success. Content doesn’t just mean the content of your text. Images should be an integral part of your content strategy. Sometimes individual images can be much more effective than your 1000 word blog post. It also helps you improve the quality and performance of blog posts.

Website design By BotEap.comImages, infographics, videos and all other media on your web page will help you increase user engagement on your site and keep visitors on your site longer which helps reduce bounce rate .

Website design By BotEap.comDon’t just add images to your content, you should also optimize those images for better SEO performance. Image optimization should be the only important aspect of your on-page SEO process.

Website design By BotEap.comIf you are using images in your content, there are many aspects to consider related to SEO.

Website design By BotEap.comRelevance

Website design By BotEap.comUsing images does not mean that you should fill your content with a lot of images. You should only use it when necessary and you should also use images that are more relevant to your content.

Website design By BotEap.comThe placement of your images is another important aspect. It should be placed in a relevant location in your content according to your text content.

Website design By BotEap.comUse original photos

Website design By BotEap.comOriginality always helps to improve your user experience and authority. Using original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photos with a quality camera. It is the reason why top white hat SEO companies employ talented graphic designers to create quality images.

Website design By BotEap.comIf you can’t hire an in-house graphic designer or if you’re running out of time, you can always use high-quality images from the web. But the important factor to consider is that it must be free of copyright.

Website design By BotEap.comThere are many tools available to get royalty-free images at no cost. The most popular are Unsplash, Flicker, Freeimages.

Website design By BotEap.comphoto size

Website design By BotEap.comImages are the main source to dampen the speed of your site. And site speed is a crucial factor in your SEO performance. Therefore, you should be very careful when using images without compromising your page speed.

Website design By BotEap.comIt shouldn’t affect your image quality either, you need to have the right balance between them. You can achieve this by reducing the file size through compression. You can use tools like Photoshop for compression.

Website design By BotEap.comfile name

Website design By BotEap.comSearch engine crawlers have vision problems, they can even interrupt a 5000 word text content, but they can’t interrupt a single image and what the image is about. This is why using keyword-rich filenames for your images is an important aspect of image optimization.

Website design By BotEap.comGoogle bots and other search engine crawlers can read the filename of your image, and if named with your target keyword, it sends a signal to search engines about the subject of the image and thus Thus, it helps your SEO performance.

Website design By BotEap.comFor example, if your image is related to selling sports shoes, instead of using the file name as “IMG_89868”, you can use it as “Black_Tennis_Shoes”.

Website design By BotEap.comalternative text

Website design By BotEap.comSimilar to the file name, search engines can read the alternative text of images. Alternative text is known as “Alt Text”, it is an HTML attribute used to describe the content of images.

Website design By BotEap.comYou should use alt text that is relevant to your images and should be clear and descriptive. You can use your target keywords in the alt text, but be careful with keyword stuffing.

Website design By BotEap.comIf you’re not focusing on image optimization, you’re missing out on a huge opportunity to improve your SEO performance. You can use the above best practices in your on-page optimization process.