Website design By BotEap.comMany of the independent films that our team has successfully represented often had limited budgets. So how can you get the media to notice you without spending thousands of dollars each month on public relations?
Website design By BotEap.comQuick steps
Website design By BotEap.comTell your story. Whether your movie is a documentary, sci-fi, romance, thriller, or action movie, your movie synopsis should grab the attention and ears of the media.
Website design By BotEap.comFind your hook! The hook could be the reason you made the movie, any challenges you’ve experienced, or maybe the main character or producers have a great backstory. If it is a documentary, why will this film change thinking or enlighten the audience? If it is fiction, who inspired it or if it is based on a real ‘event’. The twist is the story behind your movie.
Website design By BotEap.comEach person involved in the making of your film has a story and angle that they can pursue with the media.
Website design By BotEap.comShould have
Website design By BotEap.comCreate an electronic press kit
Website design By BotEap.com(EPK) Your electronic press kit includes photos and videos, as well as short interviews, you are your main cast and crew.
Website design By BotEap.comWhile filming, you want to do off-set interviews with the cast, director, and producers that can be edited for the EPK.
Website design By BotEap.comAsk them to answer the main questions that the media may ask about the film.
Website design By BotEap.comIf your movie includes special effects, interview the artists, or if you are filming in a unique location, highlight that in the footage. These are the future “selling points” for media and film festival presentations. You can also include a short trailer in the EPK.
Website design By BotEap.comImportant: Make sure the music used in the EPK is enabled for streaming. You don’t want to have to go back and ask the media not to use the soundtrack.
Website design By BotEap.comYour movie synopsis: you can choose the duration
Website design By BotEap.comThe long synopsis
Website design By BotEap.comThis will include a single page which will need to be double spaced. You can tell the story in about 3/4 of the page. The latter can include any anecdotes about the making of your movie and why it will stand out from other movies.
Website design By BotEap.comThe synopsis of the medium
Website design By BotEap.comAgain, it should be ¾ page long where you summarize the movie, but keep it concise and to the point. The last lines may be about the making of the movie and why your movie is unique.
Website design By BotEap.comTea
Website design By BotEap.comshort synopsis
Website design By BotEap.comThe format of the short synopsis should not exceed half the page. Again, ¾ is your concise story about the film, highlight the points that will draw interest, with the last lines about the production and why the film will stand out.
Website design By BotEap.comCast and crew bios
Website design By BotEap.comYour EPK includes biographies of all the key actors involved in the film, from the producers, writers, composer, director, cinematographer, actors, and production designer. Include past work experience, for example any known movies the team has been a part of in the past. Anything unique that gets the attention of the media is valuable.
Website design By BotEap.comAdvertising frames
Website design By BotEap.comYour EPK needs great photos, include the following:
Producer on set
Director with the cast
Fabulous photos of movie scenes (have the photographer on set days when important scenes are shot)
Highlight the equipment used in the making of the film.
All key players should be included
Remember, that perfect image can be used on t-shirts, hats, posters, and other promotional materials.
Website design By BotEap.comFAQ section
Website design By BotEap.comIt is vital to your promotion that you provide submissions for film festivals, journalists and studios that may be considering distributing your film that you develop a Frequently Asked Questions area in the EPK. Include everything that explains the movie, its mission, its audience, and the ultimate success of the movie.
Website design By BotEap.comUsually it involves 10 questions. Often times, the media interviewing you will follow this message, so all parties interviewed will be prepared.
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Website design By BotEap.comQuick tips
Website design By BotEap.comMedia objectives
Website design By BotEap.comEvery filmmaker wants national attention on their film, but you may have to build for that, step by step. Start with the local press, movie blogs, YouTube videos, and social media. Make your own buzz, the media will call you!
Website design By BotEap.comFilm festivals
Website design By BotEap.comIf you submit your film and it is accepted, try to get a press list of who will be attending. Start following key journalists on social media, then email your EPK and offer interviews with your key actors, directors, and producers at the festival. Offer them a unique twist that grabs their attention. Always be courteous, even if the reporter declines an initial interview with you. If the film is having a lot of success at the festival, contact the reporter again, you may get the interview.
Website design By BotEap.comCommercial Sale
Website design By BotEap.comIf your movie gets commercial sale, Netflix, HBO, DVD sales, then you want to reach out to entertainment movie critics / writers. Email or email the movie screening and follow up on a review. Gather as many friends as you can to watch the movie and post reviews online. Reach out to local and national journalists, as well as bloggers, both large and small, as long as the audience is in your niche.
Website design By BotEap.comFind a “twist” in your movie that stands out. Independent films that our agency represented that we succeeded with twists that brought filmmakers to national talk shows and entertainment, as well as national print. Therefore, it is possible that a smaller independent film will get the national press!
