Industrial Design, Innovation and New Patentable Products – What Does Everyone Want?

Website design By BotEap.comMany companies that sell and distribute their own products these days started years ago as importers, bringing in products from the open Asian market, building a brand simply by placing their logo on the products. They were not manufacturing, but simply buying a product in Asia, taking it across the ocean, and selling it in North America. It worked for a while, and for some companies it worked quite well. Unfortunately, not anymore. Many brands do not offer the same good quality as before. Some competing brands even try to sell the exact same product under different names and at different prices. This mess confused the consumer and the consumer turns away from both brands.

Website design By BotEap.comThe economy is in tough shape and many companies involved in manufacturing and distributing their products are facing new challenges. The keyword for this challenge is “innovation”. Buyers no longer want the same old product. They demand something new, something better than redesigned packaging, something out of a sci-fi movie, something that would make the consumer say “Oh, I want this! I must have this!” And this is when marketing and product managers start using Google in a search for the perfect designers and inventors, who can “think outside the box”, who can do it well, fast and not too expensive. Who can create an innovative, patentable product that earns good protected space on retail store shelves or a prime spot on TV and Web infomercials?

Website design By BotEap.comWhat does it take to develop new innovative and patentable consumer products? How to bring it to the market in the shortest possible time? Many business owners and managers have no idea what it costs and how long it takes to create an innovative new product. It is a learning curve and can be difficult and frustrating for both parties to the contract. The process of designing and developing a new car takes an average of two years. This process involves large teams of designers, engineers, technologists, technicians, and business managers. Smaller consumer products are often created by small design agencies with as little as one designer or engineer. Such a process costs considerably less than designing a car. However, it can still take up to two years to complete a project.

Website design By BotEap.comCompanies seeking professional help from small independent designers and inventors are advised to seek “solution key”, which means they get not only the design concept and engineering drawings, but also contacts with potential manufacturers, help in obtaining parts and components for the future product. . If designers can be easily found through Google and other web searches, the best way to find inventors is to search the USPTO (United States Patent and Trademark Office) at http://patft.uspto.gov/ Each patent lists its inventors and owners. Once the last suitable patent and the name and state of residence of its inventor are found, it is usually easy to contact this inventor.

Website design By BotEap.comIt seems that the drive for innovation is a good thing, driving manufacturers and distributors towards better and less expensive products, accelerating the development of new technologies.