in trouble. Website design By BotEap.comEspecially when you’re overly committed and could use a little help. Website design By BotEap.comToo often, new business owners decide they don’t need to hire anyone.
external services. You know how it goes… “I can do this myself. How
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experience… usually costs you more in the long run. And most of the time,
the work looks pretty unprofessional. Website design By BotEap.comHere is the stage… Website design By BotEap.comYou are starting a consulting business. You decide you need business
cards, a logo, a brochure of some sort, and a website. Pretty basic. You
Imagine that you can hire the right people and manage these projects yourself. Website design By BotEap.comYou too. You brainstorm some names for the company, run them through a
some friends and select one for your business. Then you find a designer
whose job you like and meet her. You describe the services you will receive
bid and what colors you like and dislike. maybe you’ll even have
some sketches of what you think your logo should look like. Website design By BotEap.comThen the designer (working with minimal direction) starts working. Unless
you have given them detailed information about your target market, your niche,
how you see the development of your identity, this designer has no idea.
But she comes with some designs. Once again, you go somewhere
friends and family for their comments. Based on the generals
consensus, you select a design (hopefully it will fit your business
name and what you do). Now you can leave it up to the designer
to get printing quotes for your business cards and stationery. or you can
do it yourself and get some price comparisons. you will have to know
what type of paper you want, paper weight, quantities, etc. Website design By BotEap.comNext, you want to start with some type of brochure or brochure. you stick
with your logo designer? If so, you better make sure you’ve seen some
brochure samples you have made. Designers often specialize in one
product or other. I’ve worked with great logo designers who can’t do
another guarantee. Website design By BotEap.comAnd your website? Can your logo designer also do
Web-page design? What about development? Not all designers are
developers. In fact, most are not. The best developers I’ve found started
like web people while my best designers stick to what they do
best – graphic design. Website design By BotEap.comYou also need to decide how many pages your site will have, what
are (the menu), how you want the site to be laid out (sitemap), whether
you don’t need a dynamic or static site, what elements should be
included etc Website design By BotEap.comAre you still happy with your decision? Better make sure you nail the
costs in all of this so you won’t be surprised at the end. Website design By BotEap.comLastly, don’t forget the copy. You need something for your brochure.
You need a different copy for your website. are different types of
marketing tools and the copy should be written in a different style to
each. But everything must work together (be integrated) for you to be able to
don’t look like a fractured company. Your brochure and website should
they look the same… but the approach is different. Website design By BotEap.comIf you’re still handling this yourself, congratulations. especially if you have time
to do any sales or networking or research. because you have assumed
I work full time as a marketing person/project manager. Website design By BotEap.comTo think… you could have saved yourself a lot of trouble and time.
if only I had called a marketer in the beginning. After
you would have a person who could manage all the above projects for you: Website design By BotEap.comor work with the designer(s) and developers to make
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to them Website design By BotEap.comor written copy appropriate for each product Website design By BotEap.comproofreading
o Monitor all vendors to ensure workflow is on track.
the hours and work is correct Website design By BotEap.com…and only calling you for selection, fact-checking, or final decisions. Website design By BotEap.comOn the other hand, maybe you like a challenge. Or maybe you just need
micromanage everything. Cause by the time you’re done, you’re
You will likely end up with a disjointed marketing “program” (for lack of a better
word). And when and if he finally calls a marketing person to
review your marketing material, you will probably find that changing
all in the hands of a specialist, who does this all the time,
it has actually cost you less than doing it yourself. Website design By BotEap.comAt least you’ll know better next time.