Mortgage Marketing to Realtors: Get 10 Realtors in 30 Days

Website design By BotEap.comMarketing mortgages to realtors can be an easy and enjoyable process. Having a steady stream of real estate agent referrals is a great way to ensure the continued growth of your business.

Website design By BotEap.comBut how do you develop a referral partner network of quality, low-maintenance real estate agents? Good question. Below you will find the answer.

Website design By BotEap.comAre you ready to start? Here are easy-to-follow step-by-step instructions given in an outline format to help you develop 10 real estate agent referral relationships in the next 30 days.

Website design By BotEap.comI.Find Real Estate Agents

Website design By BotEap.comOption 1: Escrow Officers

Website design By BotEap.com1) Select 5 great title companies in different parts of the city.

Website design By BotEap.com2) Use the senior escrow officer at these companies for a transaction.

Website design By BotEap.com3) Wow your client and have the escrow officer complete their client satisfaction survey at closing so the title officer can see what a great job you do for your clients.

Website design By BotEap.comYou can download a sample customer satisfaction survey by visiting:

Website design By BotEap.com[http://www.mortgage-leads-generator.com/a/survey.htm]

Website design By BotEap.com4) Immediately after the transaction funds, send a gift to the title officers in all 5 offices and tell them how much you appreciated their top-notch service during the transaction.

Website design By BotEap.com5) Exactly one week after the title officers receive your thank you gift, go see them face to face and ask them for referrals to the best real estate agents. Ask for referrals from real estate agents who are easy to work with and do at least 2 transactions a month (or as many transactions as you like).

Website design By BotEap.comOption 2: List of Best Producers

Website design By BotEap.comAsk your title officer for a list of the best real estate agents in your area. This list will allow you to target real estate agents who are actually doing business.

Website design By BotEap.comII. Approach real estate agents

Website design By BotEap.comOption 1: Letter of approach

Website design By BotEap.com1) Send a letter to one or two real estate agents per day. Make sure you stay organized. Use software or some other method to keep track of who needs a follow-up call each day.

Website design By BotEap.com2) Send your letter in an unusual way to get attention, like a Fed Ex overnight package, for example. Everyone opens the late-night packages with great anticipation.

Website design By BotEap.comHere is the delivery method I used. I learned it from Todd Duncan and it worked fine:
Wrap your cover letter around a payday candy bar, use gold ribbon to keep the letter attached to the candy bar, and then send your letter/candy bar to realtors in a tube.
This letter delivery technique is sure to turn heads.

Website design By BotEap.comFor a sample cover letter to use when marketing mortgages to realtors, visit:

Website design By BotEap.com[http://www.mortgage-leads-generator.com/a/realtor.htm]

Website design By BotEap.comHere are some important elements to include in your cover letter:

Website design By BotEap.com* Offer a unique selling proposition (USP) that can help your business

Website design By BotEap.com* Tell them a little about yourself.

Website design By BotEap.com* Also, tell them you’ll be calling in 2 days to set up a face-to-face meeting. At the meeting, you will explain your USP and how it can improve your business.

Website design By BotEap.comOption 2: Office Managers and Realtors Associations

Website design By BotEap.com1) Contact the real estate offices and ask to speak to the manager. Explain to the manager that you are a high production mortgage planner. You are currently offering complementary seminars to a limited number of real estate offices.

Website design By BotEap.comHere are some seminar ideas:

Website design By BotEap.com* How real estate agents can use 1% home loans to grow their business

Website design By BotEap.com* How to get more leads from your real estate website

Website design By BotEap.com* Anything you can think of that would benefit the realtors office.

Website design By BotEap.com2) Offer to give the short talk during their next sales meeting.

Website design By BotEap.com3) Offer to bring lunch.

Website design By BotEap.com4) During your talk, offer realtors a valuable tool, gift or information that can only be obtained by handing over your business card. When you send the gift, include a cover letter explaining that you will be contacting them for a face-to-face meeting to discuss a USP that can increase your business.

Website design By BotEap.comYou can also use this technique with local real estate associations. Offer to give your talk to the entire association. Just make sure that the topic and information you discuss is really useful.

Website design By BotEap.comTry these ideas. They really work! You’ll be amazed at how quickly your mortgage referral business will grow.

Website design By BotEap.comBy the way, if you are the shy type and don’t want to do seminars or face-to-face meetings with real estate agents, you can always hire someone or hire a partner to do these things for you.

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