PPC Marketing: 5 Great Tips To Help You Save Money On Your Advertising Campaigns

Website design By BotEap.comPPC marketing can be very expensive if you don’t know what you’re doing. Today I want to share with you some tips to improve your campaigns and get more clicks on your ads. There are many PPC platforms, but my favorites are Google AdWords and Bing.

Website design By BotEap.comBelow I want to give you five great tips on how to improve your campaigns and make more money.

Website design By BotEap.com1) Use Numbers

Website design By BotEap.comUsing numbers in your PPC ads is a great idea. With so many ads showing for the same keyword, you need to stand out from other advertisers. The numbers will help attract the potential customer to your ad. For example, a title might be “ways to make money.” But if you add numbers like this “4 ways to make money,” people are more likely to click.

Website design By BotEap.com2) Use punctuation wisely

Website design By BotEap.comPPC marketing is all about getting the lowest cost per click for your ads and having the best ROI (return on investment). Another tip I can give you is to use punctuation wisely. Most sellers abuse this and lock your account. Therefore, try different variations of your ads. Sometimes use a period instead of an exclamation point at the end of the body of your ads. Also try using a character like this “&” instead of “and”, you only have a limited number of characters so use them correctly.

Website design By BotEap.com3) Use lower case

Website design By BotEap.comMost PPC gurus will teach you to capitalize the first letter of each word. Now this works, but most people do it and the ads start to look the same. So what you want to do is capitalize the words in the title. Then, just capitalize the first letter of the ad body. It will look less like an ad and more people will click on it.

Website design By BotEap.com4) Use the price of a product

Website design By BotEap.comUsing a product’s price in your PPC ads will be more targeted to your potential audience. Adding the price to your ad will weed out people looking for free stuff and only attract buyers. This is good for sales and also for the Quality Score of your ads. Adding the price of an item also looks more attractive on your ad.

Website design By BotEap.com5) Use a keyword-oriented domain

Website design By BotEap.comThe display URL of your PPC ad must be relevant and targeted to your keywords. The more relevant you are, the fewer clicks you will get. For example, don’t use [http://www.dogtraining.com] if your ad is about “make money online”. Use something like [http://www.makemoneytips.com].

Website design By BotEap.comSo above are five simple yet highly effective tips for your PPC ads. They will help you improve your click-through rate and save you a lot of money in the long run. I hope you have enjoyed this article.