Remember when social media used to be fun?

Website design By BotEap.comI remember discovering Twitter for the first time; I got hooked. I would take my laptop everywhere and constantly check for new tweets. There were some early influencers who used the channel strategically to promote their brands, but most of us were just participating. Wow, have you ever changed! I quickly learned that I needed to set deadlines for myself, even set a timer, to manage how much time I spent on each channel. Otherwise, 10 minutes turned into an hour, and nothing was done!

Website design By BotEap.comAs social media became more popular and the number of users on channels continued to increase, marketers were quick to look for ways to leverage it to increase brand engagement. Social media has gone from being a hobby to a full-time job.

Website design By BotEap.comThe big misconception is that small businesses have an “easy” way to expand their reach and increase the size of their prospect pool, simply by engaging and interacting.

Website design By BotEap.comBut it is not easy, it is strategic.

Website design By BotEap.comUnless they have a dedicated team member managing their social media, small business owners go through cycles of engagement. They read a blog, or take a class, outlining the advantages of social media for business, re-engage, excited about a new direction, and quickly realize the work involved in maintaining momentum. Excitement wanes, commitment drops, and you’re back to the status quo. If there’s one thing we’ve learned about social media, it’s that consistent content-rich engagement brings the most success.

Website design By BotEap.comAt the risk of sounding overly simplistic, it all comes down to an understanding of:

Website design By BotEap.comWHO – Who is your target market.

Website design By BotEap.comThat – What should you be posting?

Website design By BotEap.comWhere – Which social media channels you should post on.

Website design By BotEap.comWhen – When your target market is online, including when your posts are most likely to be seen. This means you can post less, but at more specific times, when your posts are more likely to be seen.

Website design By BotEap.comAs – video, text, photos – a mix of all three. Are your posts scheduled or spontaneous, or both?

Website design By BotEap.comFrom here you can develop an easy to follow formula that works with the time you have available. Your message will be well received both in format and in time and frequency; maximizing the effectiveness of your messaging with the time you have available to manage it. Link this strategy to a lead magnet for capturing email addresses, and you’re not only building a social media following, but your email list as well.

Website design By BotEap.comAre you curious to know more? Go to our website and check out our Social Media Jumpstart package. It’s a quick and easy, no-obligation way to get back on track for social media success.