SMO Task Rules

Website design By BotEap.comSocial media optimization occupies the leading role in the digital marketing campaign. Social is where your target audience puts up good volume. A well-designed and well-executed SMO can go a long way toward the success of your digital marketing campaign. It’s hard to see SMM (Social Media Marketing) and SMO (Social Media Optimization) as a separate entity as they both go well together. Here, it is imperative to carry out your SMO task with strict adherence to certain rules and good practices. Let’s look at some of those SMO task rules in detail:

Website design By BotEap.com1. Networking and sharing: Their social media optimization is mostly about networking in a good volume and additionally adds it with good quality shareable content. More numbers of your connections will get instant notification as soon as you share some content. When someone likes your content and that will be notified to your connections so your shareable content gets higher visibility. Here obviously your good quality content deserves to be shared from your connections to your network. Therefore, your SMO task must strictly follow this rule that in order to have the number of connections, your connections must share activity from your content. This will ensure wide visibility for you, your brand, your product or your service.

Website design By BotEap.comtwo. tag and share: On social platforms, it is common practice for users to tag their connections or friends so they can see the content. Likewise, there is a chance that some of your connections will tend to share it across their network when they feel the content deserves everyone’s attention. So make sure your shared content is easy and convenient to tag and share. This is another golden rule of SMO homework that is best practiced.

Website design By BotEap.com3. rewarding commitment: It is important on the social platform to be aware of your connections and their actions. You want to make them feel special by instantly or quickly going into their actions. In this context, it’s good to reward engagement coming from your connections. Here, it doesn’t have to be a reward and conveying gratitude in the form of thanks can also be appreciated for your connection. It will keep the engagement intact constantly in your campaign.

Website design By BotEap.comFour. Proactive sharing: Proactive sharing is about being active in other similar mediums like RSS feed Scribd, Tumblr and a few more. Likewise, it’s also a proactive measure to keep your content in various other formats, such as slides, images, and infographics. For example, some of your connections hate textual content; they can then quickly connect to other formats for instant engagement by tagging and sharing. This is another rule from your SMO to speak your language, which means understanding your interest and customizing your content accordingly.

Website design By BotEap.com5. Crush: Adding and encouraging your connections to participate in your activity can make them more attentive and absorbed in you in the long run. Mashup is the best rule you can apply to your SMO. Let your connections take your content and add it with their own interesting flavor like voice, music, and more. Even though the content is yours, your users will try to own it by remixing it. This kind of ownership further motivates them to tag and share more, which can be a huge plus for your SMO campaign.