The 4 Network Marketing Lies That Are Killing Your Business

Website design By BotEap.comFor millions of people around the world, network marketing represents a ray of hope. After all, a good network marketing business brings unimaginable wealth, success, and freedom to most business owners.

Website design By BotEap.comFor the most part, NWM is a strong business model that can create dramatic lifestyle changes.

Website design By BotEap.comSo if the above statement is true, why do so many people fail?

Website design By BotEap.comThe answer to that question can be found in NWM’s four lies. But to get a clearer understanding, let’s first talk about the concept of wear.

Website design By BotEap.comAttrition is an industry loan word from NWM to describe people who join a company and then promptly leave. Rapid wear can occur from day one to year one. However, the attrition decreases dramatically for those who have struggled and made it through their first year.

Website design By BotEap.comNow what does attrition have to do with the lies of the 4 NWM? All. The fact is that many people recruit others using one or more of these 4 lies. These falsehoods turn out to be the trigger mechanism for most early defections.

Website design By BotEap.comNow let’s take a look at these dreaded miscommunications and see how they can affect your success, and more importantly, how we can eliminate them and achieve success much sooner.

Website design By BotEap.comNWM Lie #1: False Income Expectations: False income expectations are probably the most commonly used lie in NWM. He is often accompanied by his first cousin, the lie of the unrealistic time frame.

Website design By BotEap.comVerbalized it sounds something like this, “Within 2 months I was making $5,000 a month” or “Within 6 months I reached the position of ‘Master of the Universe’ and was making $10,000 a month.”

Website design By BotEap.comNow that all may have been true. You may have done very well. But that communication will now plant the seed in your outlook that will create a very unrealistic income and time frame.

Website design By BotEap.comJust because you were able to achieve such an amazing result doesn’t mean the next person can. Every time these words are spoken, she almost always comes back to bite you.

Website design By BotEap.comThe best approach is to give a low number to start with. A good habit to get into is simply saying, “I can show you a specific plan so you can earn $500 a month part-time. Once we reach that goal, we’ll work together on your first $1,000 a month.”

Website design By BotEap.comThat’s a big difference in communication. It inspires confidence and, most importantly, it is doable. Don’t think for a second that people won’t be interested in making an extra $500 a month part-time. $500 a month part-time can be a very attractive proposition, especially when you offer to show them how to double that to $1000 a month.

Website design By BotEap.comBankruptcy statistics prove conclusively that an extra $200 a month would have prevented more than 90% of US bankruptcies in 2005.

Website design By BotEap.comAlso, by setting the bar at an easy mark like $500 a month, when you come across a heavy hitter, one of those 3% people who run out, and this person writes that big check in their first month, you now look like a hero.

Website design By BotEap.comYou can stop reading right now, and if you start to frame your communication this way, your time will be well spent. But let’s continue…

Website design By BotEap.comNWM #2 Exaggerated Product Claims – The second big lie is promoting your product to the point where people expect miracles.

Website design By BotEap.comFor the most part, NWM companies have superior products. But with that said, avoid promising more than what the product can deliver.

Website design By BotEap.comIf your product is a weight loss product, don’t promise 30 pounds in 30 days, even if there is overwhelming evidence. Let the client or recruit experience the results for themselves.

Website design By BotEap.comThat way, they will come back to you excited about the product. This kind of excitement generates customers who can’t stop talking good things about your products to the whole world. This is Network Marketing the way it’s supposed to be.

Website design By BotEap.comInstead of giving a prospect an exaggerated expectation and then having them fail to deliver on what you instilled in them. What do you think they will tell all their friends and family about you and your product? The complete opposite of what you want.

Website design By BotEap.comIt seems that these days companies and enthusiastic representatives are willing to prove their superiority. It’s great to have pride in your company and products. Just watch what you say.

Website design By BotEap.comIf your product has been shown to be beneficial for a particular condition, please state so by all means. But also be sure to communicate the fact that we are all different. And at no time make any claim that your product can treat or cure a disease. That can get you and your company into a lot of trouble quickly.

Website design By BotEap.comThe way to get around this second hurdle is to use curiosity. Master the question: “Why don’t you give it a try and see the results for yourself?”

Website design By BotEap.comEducating your customers and reps about the benefits of your product, and following up on that question, not only creates sales, but also implants a mental tip that alerts the person to the benefits.

Website design By BotEap.comThis subtle approach builds long-term trust in you and your product.

Website design By BotEap.comNWM link #3: This is the easiest marketing plan in the world.

Website design By BotEap.comThis is another big one. You see them in magazines, emails, and TV infomercials.

Website design By BotEap.comYou’ve heard it before, “All you need to do is get two people, who go out and get two people and before you know it you have hundreds on your sixth level.”

Website design By BotEap.comYes, theoretically it is true. You can sit down and draw it on paper. It may even sound totally logical. But the facts are that it rarely happens as easily as we all would like.

Website design By BotEap.comThe reality is that you have to go through a lot of people to find those first two serious business builders. You have to go through a lot of rocks to find that diamond.

Website design By BotEap.comWhen you plant lie #3 in a prospect’s mind, you set the stage for massive frustration.

Website design By BotEap.comA much better approach is to place the cards accurately and then challenge your prospect. A home-based NWM business brings with it complete time freedom, tremendous financial rewards, and limitless opportunities for growth. Your job as a master recruiter is to seed those benefits with such beauty and appeal that the challenge of finding the right people is far outweighed by the rewards.

Website design By BotEap.comA simple way to accomplish this is to paint a compelling picture of what a successful NWM home business will accomplish, and then ask, “Would you be willing to ask 1,000 people to take a look at your business if you could achieve all success? ” We just talked?”

Website design By BotEap.comIf you get an answer other than an enthusiastic “Yes,” you either have a bad perspective, or you haven’t painted a vivid and compelling enough picture of the benefits.

Website design By BotEap.comEither way, this sorting method guides you to who is serious at first. Plus, this gives the prospect a long-term perspective, minimizing burnout.

Website design By BotEap.comNWM Link #4: “It only costs xxxx dollars a month.”

Website design By BotEap.comIf you are looking for a serious player, it is of the utmost importance that you are upfront about the realities of this business.

Website design By BotEap.comThe consumption of products is only a part of the true expenses that are incurred in this type of business. You have business cards, marketing materials, training materials, websites, leads, and more.

Website design By BotEap.comThe danger of quoting your monthly usage as your only expense is that it positions the prospect as a customer, rather than a business builder.

Website design By BotEap.comCustomers are important, but business builders lead to wealth. Serious business builders are a significant level above customers.

Website design By BotEap.comIf your intent is to hire a business builder, demonstrate the tax benefits involved in the cost of running your home business.

Website design By BotEap.comFor many, the tax benefits alone are a very attractive draw to join their opportunity. The key point to get across is that this is a real deal. With that being the case, there are some expenses involved in effectively running a profitable home business.

Website design By BotEap.comTo summarize, NWM’s four lies are devastating illusions that will destroy your credibility and your business. The key to building a strong team of true business builders is using the truth and helping prospects see the benefits inherent in this business.

Website design By BotEap.comYour recruiting numbers may drop a bit, but your retention and the quality of your team will exceed your expectations.

Website design By BotEap.comThe truth can set you free financially.