- Website design By BotEap.com96% of Americans with internet access have made an online purchase in their lifetime, 80% in the last month alone.
- Website design By BotEap.com51% of Americans prefer to shop online.
- Website design By BotEap.com67% of millennials and 56% of Gen Xers prefer to shop online over in-store.
- Website design By BotEap.comMillennials and Gen Xers spend nearly 50% of the time shopping online each week (six hours) than their older counterparts (four hours).
- Website design By BotEap.com51% of seniors have shopped in marketplaces, 66% from large retailer sites, 30% from web shops or independent boutiques, and 44% from category-specific online stores.
The Future of Digital Marketing: Five Trends for Seizing a Small Business Opportunity
Website design By BotEap.comJameson General Store was a historic treasure in the small North Carolina community. Jim Jameson, the owner, had been a part of the family legacy for over 100 years. The company had fallen on hard times, including the Great Depression. However, his hard work and the loyalty of his customers had underpinned the company’s success.
Website design By BotEap.comEven when a neighboring community got his Walmart’s Marketplace store, his customers remained loyal. Jim did not believe in using online advertising and social media platforms. He believed that these activities were just a passing fad. However, his customers gradually began shopping online because Jameson General Store’s product offerings were limited.
Website design By BotEap.comIn fact, most of the business that the Jameson Store lost was not to local competitors, but to online sellers. Jim was adamant about resisting the temptation to shop online. However, when he saw his own 10-year-old grandson purchase a hard-to-find item in the area online at significant cost, Jim had to reflect on his current marketing strategy with the changing landscape of the nation.
Website design By BotEap.comToday’s customers can purchase a variety of items online with minimal effort. Faced with this scenario, physical companies are struggling to stay alive with the fierce competition of the Internet. Based on a 2017 survey conducted by Square and Mercury Analytics of 1,164 US business owners, the following observations were made: