Top 10 SEO Strategies Small Businesses Should Follow in 2018
Website design By BotEap.comEveryone wants to attract more eyes to their website. Strong and effective search engine optimization (SEO) strategies have the potential to push your site to the top of Google’s organic search rankings, leading to the growth of your business.
Website design By BotEap.comSEO is a fast moving field. So it’s no surprise that you find people who are swept up in new developments, trends, and practices. However, there are some SEO gold standards that all SMBs should adopt in 2018.
Website design By BotEap.comDefine your audience
Website design By BotEap.comSEO drives traffic to the website. But that wouldn’t do any good if your website isn’t getting displayed in front of a relevant audience. Therefore, it is convenient that you identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. A step in this direction can be taken by setting up a Google Analytics account which will allow you to learn more about them on a daily, weekly and monthly basis.
Website design By BotEap.comPut your audience first
Website design By BotEap.comWhen creating your blog posts, it is imperative that you have a reader-first mindset. What your readers actually got from the writings should be foremost in their minds.
Website design By BotEap.comNever assume you don’t have direct competitors
Website design By BotEap.comThere will always be someone who has already used the keywords you want to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from others.
Website design By BotEap.comImprove your page speed
Website design By BotEap.comGoogle places great emphasis on page speed. A high page speed improves the visibility of your site. According to Gomez.com, even a second delay in page load time can decrease customer dissatisfaction by 16 percent. All this is the most important in the case of mobile users.
Website design By BotEap.comUse long tail keywords
Website design By BotEap.comUsing long tail keywords in your strategy is key to the success of your business. For example, considering the keyword “SEO Tips” can take a long time to improve rankings in Google. However, using long-tail versions of the keyword “SEO Tips” such as “SEO Marketing for Your Business” can increase your chances of ranking high on Google.
Website design By BotEap.comLocal SEO
Website design By BotEap.comSmall businesses should especially focus on local search. If you’re running a small brick-to-brick business, local SEO is of the utmost importance. It was recently found that 50% of consumers who search locally on their smartphone visit a store that same day. The figure stands at 34% when it comes to searching on a computer or tablet. Therefore, it is based on things that your business visibility should rank high in your area. Otherwise, you risk losing out to competitors.
Website design By BotEap.comGet your website mobile friendly
Website design By BotEap.comSurvey results reveal that 60% of traffic comes from mobile devices and that number is likely to rise. Therefore, it is up to you to ensure that your site is optimized for mobile visitors and not difficult to navigate on mobile devices. This becomes even more necessary because Google is in the process of giving higher ranks to sites that are optimized for mobile devices.
Website design By BotEap.comvoice search
Website design By BotEap.comWith the passage of time, the use of voice-based search is increasing. Now it is clear that you can ignore voice search at your own risk. Since voice search queries are very different from typed queries, you’ll need to optimize your content for voice search.
Website design By BotEap.comBe authentic
Website design By BotEap.comSEO is not a sneaky or deceptive practice, although some people tend to think so. Fooling search engines by using shady tactics will not help you. By doing so, you risk losing the trust of search engines.
Website design By BotEap.comFocus on quality over quantity of links.
Website design By BotEap.comQuality rather than quantity should be your main consideration when it comes to building links for your website. Generating a large number of non-quality links has the potential to damage the credibility of your website.
Website design By BotEap.comSEO is an ongoing process. However, starting with a solid strategy will translate into online success for many years.