Virtual Staging vs. Virtual Renovation: The Difference Will Soon Be Clear

Website design By BotEap.comEveryone loves a good thing, and when it comes to good things, generally more is better. So what is virtual renovation and how is it different from virtual staging?

Website design By BotEap.comInstead of starting with the differences, let’s start with the similarities. Both of these arts are ‘virtual’, meaning you can see them, but they don’t have any real material reality. Like a rainbow, you can see it but you could never bump into it.

Website design By BotEap.comVirtual staging is purchased by people who have an interest in selling the property ‘as is’. Virtual renovation is paid for by people interested in improving a property, often with no intention of selling the property any time soon, at least not before the renovations take place.

Website design By BotEap.comVirtual staging replaces ‘real’ staging, which involves outfitting a vacant property with rented furniture to make it more attractive to prospective buyers. Virtual staging solutions are achieved by adding pixels to boring ‘white box’ images of vacant real estate that is for sale. Photorealistic furnishings are added to create cozy and comfortable environments meant to attract potential buyers like bees to honey.

Website design By BotEap.comVirtual stagers often draw the line by injecting certain elements into client-provided photos and refusing to fix the problems revealed in the photos provided to them. They will not add windows, skylights, hardwood floors, recessed lighting, or anything else that could be considered part of the property.

Website design By BotEap.comNext category: virtual renovators. These people continue where the virtual scenarios call a halt. They will unapologetically change anything into an image or even start without an image. Your clients do not want to see the property as it is but as it could be. The possibilities are endless and moderation is only exercised to the extent that budgetary or structural realities impose limits.

Website design By BotEap.comWant to see fluted bamboo walls and ruby-encrusted celery green woven tile floors? It is not a problem. Like a genie from a bottle, your wish is his command. And no cries of ‘cheating’ arise, as it could be the same methods applied to the same property before the ‘open house’ showings.

Website design By BotEap.comThe objectives of the two operations are not the same, just as the objectives of the owners are not the same. The property owner preparing to sell ‘as is’ calls the virtual organizer, and the property owner preparing to renovate calls the virtual renovator.

Website design By BotEap.comCould the virtual stage make a virtual makeover? Yes, but it won’t. Can the virtual renovator do a virtual staging? Yes, and he will, but because he doesn’t limit himself, it’s not hard to imagine his kind gaining the upper hand in the future.

Website design By BotEap.comHenry Ford once dominated the automobile market with black as the only color available. Everyone thought black was cool until someone else came up with red, and then the game changed. In our opinion, the future belongs to those who manage technology without limits. Those that operate without restrictions will set the path consumers choose to follow, so we expect to see most virtual venues expand their offerings and become virtual renovators over time.