Website Content That Converts: Writing With Personality

Website design By BotEap.comHow many websites do you come across with the words “About Me” in the navigation? And when you click on it, it takes you to a page that is written in the third person, with no photos or videos of the person, and looks more like a cheap, boring brochure than a nice interactive website.

Website design By BotEap.comWebsite visitors must have a personal connection with the website owner before doing any kind of business with them. Visitors cannot be fooled by flashy graphics, cute games or puzzles. People who are seriously trying to sell a personal service, such as a financial planner, dog trainer, consultant, life coach, or even real estate agent, have to put a personal touch as the first thing a visitor sees or that visitor will leave.

Website design By BotEap.comOnline videos help build trust and personality in your brand. People get to know the real you, not some stock photos of people who don’t exist, and they can judge you by your experience. Don’t you want to be judged? Sorry, that happens to you every day, especially in business. Online, it happens even more because your prospect doesn’t get a chance to shake hands, your videos and pictures have to replace a face-to-face meeting. With a lack of nice pictures and personal writing, it’s almost like there’s no one to actually meet.

Website design By BotEap.comIf you feel like visitors are coming to your site and leaving quickly, take a closer look at how nice your website is. How do you feel at first sight? Test your site with some friends or colleagues – ask them to look at it and ask how they felt about it. Did they see any pictures of you at first sight? Would they even know what the website is about?

Website design By BotEap.comWhen it comes to written content, don’t forget to write in your own voice as well. People read boring brochures all the time, but websites should be more dynamic than that. By their very nature, websites have the ability to do more than any brochure or business card. Think of how much money is spent on print ads for businesses, but their websites are just too monotonous. And there are no printing costs for a website, once it’s built, it works for you over and over again, 24/7. Always go for genuine personality when in doubt about what kind of content should be on your website.