Where are social media headed in 2020?
Website design By BotEap.comSocial media trends to follow
Website design By BotEap.comA social media marketing strategy is on the minds of many small business owners. And if it’s not in yours, it should be!
Website design By BotEap.comMajor platforms like Facebook, Twitter, LinkedIn, and Instagram are fighting for market shares by adjusting their business models to balance improved profitability for shareholders with improved user experience.
Website design By BotEap.comAs these platforms develop, the way you use them for your small business must change as well.
Website design By BotEap.comLet’s look forward to some ways to promote your business on social media in 2020.
Website design By BotEap.comFacebook
Website design By BotEap.comMore than 18 months later, the Federal Trade Commission officially ruled that Cambridge Analytica misled Facebook users. The company had collected the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes.
Website design By BotEap.comWhile Cambridge Analytica went bankrupt shortly after the scandal, Facebook is still working hard to beef up its data access processes and convince people to trust its new dedicated news platform.
Website design By BotEap.comFacebook released Facebook News to a subset of people in the US That means that while you will continue to see posts from family and friends in your main feed, Facebook News will publish content from a team of journalists (employed by Facebook).
Website design By BotEap.comThis year, the company is also focusing on cryptocurrencies and establishing its Facebook Pay feature. This could mean that your small business could soon incorporate platform selling into your account.
Website design By BotEap.comWhile the launch of Facebook Watch was not as expected (only 140 million people daily watch the videos and shows, which sounds huge, but does not compare to the 1.6 billion daily assets of the platform in general). Still, it looks like Facebook will make another attempt in 2020, so let’s see what that means for video marketing.
Website design By BotEap.comWhat do these changes mean for your social media marketing strategy?
Website design By BotEap.comWe’ll have to wait and see. The more proprietary content the company creates, the more marketers can compete to stay visible.
Website design By BotEap.comTwitter
Website design By BotEap.comThe company recently announced that it would stop running political ads and is updating its global privacy policy to provide users with more information on what data advertisers might receive.
Website design By BotEap.comWe also wonder what the company’s vice president of design and research, Dantley Davis, meant by his recent announcement about a number of changes that could come to the platform next year.
Website design By BotEap.comHow will this affect the way you promote your business on social media?
Website design By BotEap.comYou might have the ability to limit who retweets your tweet (which I don’t see is a feature that entrepreneurs would use a lot, we love our retweets!), And the ability to tweet something to a specific group based on their interests.
Website design By BotEap.comLearn more about how to use Twitter hashtags.
Website design By BotEap.comLinkedIn
Website design By BotEap.comSince its launch in 2003, LinkedIn has become the world’s largest professional networking platform.
Website design By BotEap.comMicrosoft acquired the platform for $ 26.2 billion in 2016 and, with access to Microsoft resources, we’ve seen up-to-date professional information and more targeted announcements.
Website design By BotEap.comWe have also seen the reappearance of LinkedIn groups.
Website design By BotEap.comA LinkedIn group allows your company to create a discussion forum related to your industry. This gives you the opportunity to start a special interest group of like-minded people that is specific to your product, service, and / or expertise.
Website design By BotEap.comGroups also provide excellent visibility for your business, as each member that is part of your group will have their logo on their profile. Group owners now also have the ability to post different types of media such as images and videos, and immediate notifications allow for real-time conversations.
Website design By BotEap.comExecutive Suite has more than 300,000 members and brings together executives with a web series, practical tips and discussion forums.
Website design By BotEap.comWhat do LinkedIn Groups mean for your small business?
Website design By BotEap.comHopefully a better way to foster a sense of community, find candidates for job openings, and gain brand visibility, to name a few.
Website design By BotEap.comInstagram
Website design By BotEap.comYou may recall that Instagram tested likes removal in several countries, including Australia, Japan, Italy, and Ireland. The likes are not gone; In the US and Canada, you can still see the like count on your own photos and videos, but not on others’ posts.
Website design By BotEap.comSo where did this come from? Instagram, which is owned by Facebook, has long dealt with people using hacks and solutions. These mainly come from unscrupulous bots and companies that manipulate the application to make themselves or other users appear more popular than they really are. So this is an attempt to make Instagram more authentic.
Website design By BotEap.comInstagram says: “We hope this test takes the pressure off how many likes a post will get, so you can focus on sharing the things you love.”
Website design By BotEap.comWhile many entrepreneurs and small businesses are good at this, influencers and video marketing agencies are not.
Website design By BotEap.comHow can you show companies how popular they are? How will they show commitment?
Website design By BotEap.comBut for the average small business owner who isn’t buying likes or bottling the system, this could be a good thing.
Website design By BotEap.comIf your social media marketing strategy includes engaging content, and you’re happy to focus on comments and grow your followers, you’ll be fine.
Website design By BotEap.comWhile IGTV got off to a slow start, it is now considered one of the biggest social media trends out there. After Instagram announced earlier this year that Instagram would allow one-minute previews of IGTV videos on Instagram’s main feed, users (and businesses) started to take notice.
Website design By BotEap.comUnlike your other Instagram videos, IGTV videos can be 10-60 minutes long. This offers a great video marketing opportunity for interviews, behind-the-scenes features, and much more.
Website design By BotEap.comSince we can now add landscape oriented videos as well, I have been adding my Business Edge Show videos which have had a lot of traction.
Website design By BotEap.comThese are just a few of the changes you can expect to see across major platforms this year. I’m sure there will be many more as the year goes on, as things are always changing!
Website design By BotEap.comTo effectively promote your business on social media in 2020, it is essential to not only understand social media trends, but also adopt them.
Website design By BotEap.comIf you find it challenging to stay on top of social media, consider hiring an agency that can create strategies that are specific to your social media needs and goals so that you can focus on building your business.