Why is storytelling important in business?
Website design By BotEap.comGood storytelling includes bringing facts to the table along with additional information that brings the reader closer to the narrator.
Website design By BotEap.comThe goal is to weave a compelling story that draws the reader in so that they actually care about the outcome of the story. The more a customer cares about their story, the longer they will remain customers and demonstrate brand and product loyalty.
Website design By BotEap.comCreate a series of emails
Website design By BotEap.comA good way to prepare your audience for an emotional story is to start small and deliver the story in chunks through a series of emails. Keep each email short, around 350-450 words, and with a small point.
Website design By BotEap.comembed video
Website design By BotEap.comUsing video for part or even the whole story can help bring more emotion to the story because people generally get more emotional when looking at people and pictures than just reading the text. Using both text and video can be the best of both worlds.
Website design By BotEap.comInclude Testimonials
Website design By BotEap.comText and video testimonials from your satisfied customers can evoke emotions in those who haven’t bought from you yet, because they will want what your satisfied customers want. They will also trust you more when the videos are very authentic and real.
Website design By BotEap.comput customers first
Website design By BotEap.comIn every story it is important to put your customer first. Learn as much as you can about your customers and incorporate the things that matter to them into your stories. This shows that you know them well and can talk about the things that concern them the most.
Website design By BotEap.comGet attention with negative stories
Website design By BotEap.comPull the emotional strings to get their attention with negative aspects of a story that will be resolved using your products or services. You don’t want to traumatize your clients, just evoke emotions.
Website design By BotEap.comCalm fears with positive stories
Website design By BotEap.comTemper the negative with some positive stories from people who have used your products and services with good results. Bring them back after you’ve knocked them down.
Website design By BotEap.comReinforce with neutral stories
Website design By BotEap.comtell them the “who, what, when, how and why” of your products and services using stories to guide discussion that are less emotional and volatile.
Website design By BotEap.comrecognize the relationship
Website design By BotEap.comWhen telling a story, it’s important to acknowledge the relationship between you and the recipient.
Website design By BotEap.comremember the pictures
Website design By BotEap.comIt’s important to make sure the images you use match the emotions you’re trying to evoke, otherwise your story will be confusing for the reader/viewer.
Website design By BotEap.comThe fact is that emotions drive us to do more than we would like to think. From buying a house to choosing a book to read for the weekend, we are driven by our emotions more than logic.
Website design By BotEap.comHowever, as you try to evoke emotions in your viewers, it’s also important to incorporate elements of logic so that your viewer or reader trusts you to buy what you’re offering. Otherwise, they might feel like you’re manipulating their emotions too much.