Why Using Long Tail Keywords Is Key To DubLi SEO

Website design By BotEap.comUnderstanding the basics behind keyword research and the types of keywords is necessary before attempting to optimize for search engine ranking. Keywords are commonly divided into two broad categories, short-tail keywords and long-tail keywords. Originally coined by Chris Anderson in his bestseller “The Long Tail”, this new phenomenon in the world of internet marketing is attracting a great deal of attention and interest. The book’s premise suggests that the collective sales of a given product with little demand can, in fact, exceed those of popular bestsellers.

Website design By BotEap.comThis same thesis is highly applicable to Internet marketing, where website owners continually manipulate site content and keyword structure to increase traffic and sales. Knowing how to consistently attract more site visitors requires an appreciation of popular theory. This post will serve to define and summarize the importance of long tail keywords.

Website design By BotEap.comYou can easily remember the difference between the two types of keywords by their length in a search engine box. Short-tail keywords like “domain names”, “DubLi”, “web 2.0” or “bookmarks” are one or two words long and generate millions of search results.
Long-tail keywords are generally three to five word search queries that visitors use to get to a site.

Website design By BotEap.comIts longer form reflects a more specific and refined search and therefore a greater need for specific information. Ideally, long-tail keywords more precisely define what the web page will show, review, sell, etc. As a marketer, the goal is to create content with various long-tail search queries in mind. Using the last example in the paragraph above, long-tail keywords include:

Website design By BotEap.com“social bookmarking websites”

Website design By BotEap.com“automated social bookmarking sites”

Website design By BotEap.com“social bookmarking for backlinks”

Website design By BotEap.com“social bookmarking with onlywire” (used in the video)

Website design By BotEap.comAccording to the chart, the theory implies that the Internet economy is moving away from the head and towards the tail of the demand curve, emphasizing the need for niche products and services. So what are the main benefits for online sellers of DubLi?

Website design By BotEap.comBenefit from long-tail keywords

Website design By BotEap.comViability range. It is much easier to rank for long-tail keyword phrases due to decreased competition. The difference in search results between short and long could be three million versus 300,000, for example. Classification for the latter can be done in a matter of days.

Website design By BotEap.comWebsite traffic. Targeted traffic to your website will also increase, as your individual pages containing long-tail keyword titles will increase over time. The added result is more visibility and therefore more traffic.

Website design By BotEap.comConversion rate. Simply put, multi-phrase search queries lead to more direct purchases, more affiliate purchases, and more Google ad clicks. These viewers know exactly what they want; it’s your job to fill that need and offer your product or service.

Website design By BotEap.comReadership. When done effectively, your individual posts will meet the needs of your viewers. This increases the likelihood that they will stay on your site longer and eventually subscribe to your RSS feed. It stands to reason that early readers will extrapolate their liking to all of your content, assuming you have related posts. Over time, this broadens your audience and allows for greater monetization potential.

Website design By BotEap.comWatch the video proof of my onlywire bookmarking blog post by visiting my blog and searching for “long tail”.

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