Website design By BotEap.comMany entrepreneurs will tell you that one of their strengths is their ability to market a product or service. And yet I feel like they often do an injustice to the whole concept of marketing, what it means, the tradition behind it, and the true value. If I could be so daring, I’d like to recommend a book that will better illustrate my points here:

Website design By“Marketing and distribution research” by Lyndon O. Brown, PhD. – 1955.

Website design By BotEap.comThis is a very old book and of specific interest to a longtime marketing scholar. The author the methodology; the science of marking and distribution research. And he uses the scientific methods of the time throughout the book. In Part I of the book, you describe the importance of such research, how you should approach the organization of your data, the types of methods that can be used, and the scientific methods behind them.

Website design By BotEap.comIf one wants to truly understand the reality of marketing research, then one must understand some of the history behind the science or art. In Part II, the author introduces chapters on:

  • Market research procedures
  • Analysis of the situation
  • Informal research
  • Planning the formal research project
  • Preparation of Data Collection Forms
  • The principles of sampling
  • Sample planning for market research
  • The final plan
  • Marketing data collection
  • Tabulation and analysis
  • Interpretation
  • Presentation of results and follow-up
Website design By BotEap.comYou can see from these titles that the author takes marketing much more seriously than today’s marketers. Of course, the information is now abundant, however, a lot of the information is not really correct, do you know the difference if you don’t verify it?

Website design By BotEap.comThe author advances in the description of other types of research for companies such as; motivational, operations, distribution, sales, advertising, product, trends and industrial and institutional marketing research. Do I recommend this book?

Website design By BotEap.comWell it depends on if you are a deep or shallow thinker, just shoot from the hip type. It’s in my personal business library, I learned a lot from it, things that most marketers never consider are in this 515-page book. Please reflect on what I am saying here and honor the profession of marketing. Sincerely, Lance.

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