Do’s and Don’ts of Twitter Marketing

Website design By BotEap.comWhen you’re getting ready to start promoting your business on Twitter, there are a few things you’ll want to keep in mind. Today we are going to review some of the pros and cons of Twitter marketing.

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  • Build your followers: One of the ways you can start building a following is to first find people who are in the same target market you are trying to reach. For example, if your business is a clothing store in San Diego, you’ll want to search for other clothing stores in San Diego and follow some of their followers. Why would you want to follow their followers? Would you like to do this because the people following the other clothing store are people who are interested in buying clothes? This makes sense?
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  • Provide valuable content: Continuing with the same example, if you have a clothing store in San Diego, you will want to talk about topics related to clothing. What you don’t want to do is tell your followers to buy from your store. You want to talk to them about the clothes, the designers, whatever events your company is hosting. When you provide valuable content, you will start gaining new followers on your Twitter account.
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  • keep in contact: If you tweet once a week this is not effective, the goal for you would be to tweet at least once a day.
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  • oversell: When you try too hard to oversell, you will look desperate and quickly lose your followers. It’s important that you take the time to provide valuable content as I mentioned in the “do” section.
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  • Build your followers randomly: If you follow random Twitter accounts, what will happen is that you will attract random Twitter followers. If you want to make sure you’re reaching a target audience or market, it’s important to understand that you’ll want to follow Twitter users who are in your target market. That way, when other Twitter users see who you follow, they’ll want to follow you based on who you follow.
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  • Lack of communicationNote: If you only post content once a week or once a month, you’re not using this account the way you should and you’re missing out on the benefits of building your business with your Twitter account.
Website design By BotEap.comYou now have a good baseline of what to do and what not to do when it comes to building your business using Twitter.

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